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  • - Posted by mobiThinking - 20 Jan 2012
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    Most popular content on mobiThinking in 2011

  • mobiThinking was visited by 463,000 unique visitors in 2011 (225 percent more than 2010) – what did they come to read? The top destination was the Compendium of global mobile stats with 470,000 Pageviews (PV), followed by the Guides to mobile ad networks, the world’s top mobile markets, mobile awards and mobile agencies. Find the links to all the top content below…
  • Device Detection - Posted by ronan - 11 Jan 2012
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    Server-side device detection used by 82% of Alexa top 100 sites

  • About 82% of the Alexa 100 top sites use some form of server-side device detection to serve content on their main website entry point. As you descend from the top 10 to the top 25 and top 100 sites the percentage of sites using server-side detection falls from 100% to 96% to 82%. This is an interesting fact given the all of the recent discussion in the blogosphere of responsive design using client-side techniques such as media queries.
  • Mobile Design - Posted by mclancy - 06 Jan 2012
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    Future of the Mobile Web: Request for submissions

  • Dear mobiForge community, We have invited a number of colleagues and opinion formers from across several different verticals to a forum event in Dublin on January 26th next to discuss some of the most pressing issues, trends, opportunities and challenges in today’s mobile web environment. People from companies like Adobe, Cloud Four, Nokia, Yiibu and others will be coming along. The idea is to build towards a consensus on current technology, facts, fictions and opportunities of the mobile web in an environment that is increasingly noisy and hype filled.
  • Advertising - Posted by mobiThinking - 20 Dec 2011
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    US mobile ad expenditure more than doubles to $2.1 billion in 2011, Google dominates, according to IDC

  • According to estimates by IDC, US $2.1 billion was spent on mobile advertising in the US in 2011. That’s more than double the expenditure in 2010. The split between mobile search and mobile display advertising spend is roughly 70:30. This is part of the reason that IDC attributes a massive 70 percent market share to Google (IDC describes Google as a “near monopoly” in search), but IDC believes Google is the market leader in display advertising in the US also.
  • - Posted by mobiThinking - 19 Dec 2011
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    Content theft: how mobiThinking dealt with a site that reprinted scores of original articles without permission

  • Recently mobiThinking discovered that a mobile and internet marketing consulting company in North Carolina, USA, had been reposting original content from mobiThinking.com on its own Website without permission. There were at least 70 original mobiThinking articles reposted in their entirety, including the most popular content and in-depth content such as the mobile stats compendium, guide to ad networks, guide to mobile awards etc.
  • Interviews - Posted by mobiThinking - 15 Nov 2011
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    New York, USA: ten excellent video interviews with ten mobile experts

  • In New York City, last week, mobiThinking interviewed ten leading mobile experts from an array of backgrounds, both brands and agencies, on camera. mobiThinking has been hunting for themes that unify them together, but apart from the obvious “your customers are mobile, if you’re not you are invisible”, it’s not been possible. Each interviewee shares different experiences, insights and foresights and different points of view… enough material for many blogs to come.
  • - Posted by mobiThinking - 02 Nov 2011
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    96 percent of smartphones and tablets lack necessary security software. Why it matters to your business - a lot

  • Growth of mobile malware, blasé attitudes to downloading apps and user ignorance to security is putting consumer handsets at risk. If those consumer handsets are also used for work by an employee or belong to a customer, then this puts the business at risk also. Businesses that recognize the risks not only need to secure employee handsets and the networks/systems accessed, but should also rethink their mobile app strategy. If employees and customers require download apps, then an enterprise (or private) app store is a good way to control distribution of apps.
  • User Experience - Posted by mobiThinking - 18 Oct 2011
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    Three basic rules for mobile user experience: 1. test, 2. test, 3. test again

  • Too many mobile sites, apps and campaigns are ruined by the smallest things, things that are easy to spot and are probably easy and cheap to fix. These little things are a big turn off to your customer, making them feel unwelcome and making it unnecessarily difficult for them to buy your product. So why is this? Are companies not test-driving their new shiny mobile initiative or do they just not care if it works properly?
  • Content Adaptation - Posted by ronan - 15 Sep 2011
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    The best of breakingdevelopment conference

  • As many of you know, the breakingdevelopment conference took place in Nashville, Tennessee over the last few days. It appears to have been a really seminal conference with 13 leading mobile web developers speaking. Others have already put together summaries of the conference but I thought I'd link to what I thought were the most interest presentations.