dotMobimobiForgemobiReadyDeviceAtlasgoMobi
background image
  • Interviews - Posted by mobiThinking - 15 Nov 2011
  • Thumbnail of

    New York, USA: ten excellent video interviews with ten mobile experts

  • In New York City, last week, mobiThinking interviewed ten leading mobile experts from an array of backgrounds, both brands and agencies, on camera. mobiThinking has been hunting for themes that unify them together, but apart from the obvious “your customers are mobile, if you’re not you are invisible”, it’s not been possible. Each interviewee shares different experiences, insights and foresights and different points of view… enough material for many blogs to come.
  • - Posted by mobiThinking - 02 Nov 2011
  • Thumbnail of

    96 percent of smartphones and tablets lack necessary security software. Why it matters to your business - a lot

  • Growth of mobile malware, blasé attitudes to downloading apps and user ignorance to security is putting consumer handsets at risk. If those consumer handsets are also used for work by an employee or belong to a customer, then this puts the business at risk also. Businesses that recognize the risks not only need to secure employee handsets and the networks/systems accessed, but should also rethink their mobile app strategy. If employees and customers require download apps, then an enterprise (or private) app store is a good way to control distribution of apps.
  • User Experience - Posted by mobiThinking - 18 Oct 2011
  • Thumbnail of

    Three basic rules for mobile user experience: 1. test, 2. test, 3. test again

  • Too many mobile sites, apps and campaigns are ruined by the smallest things, things that are easy to spot and are probably easy and cheap to fix. These little things are a big turn off to your customer, making them feel unwelcome and making it unnecessarily difficult for them to buy your product. So why is this? Are companies not test-driving their new shiny mobile initiative or do they just not care if it works properly?
  • Device Detection - Posted by ronan - 15 Sep 2011
  • Thumbnail of Section Feature Image

    The best of breakingdevelopment conference

  • As many of you know, the breakingdevelopment conference took place in Nashville, Tennessee over the last few days. It appears to have been a really seminal conference with 13 leading mobile web developers speaking. Others have already put together summaries of the conference but I thought I'd link to what I thought were the most interest presentations.
  • Apps - Posted by mobiThinking - 06 Sep 2011
  • Thumbnail of

    Compelling content: tips for making useful, sticky mobile Web sites and apps (part 1)

  • Everyone wants to make their mobile site/app more relevant and useful. This helps to build traffic, increase time on site, improve search engine rankings, convert site visitors into actual sales, attract more advertisers et cetera. Providing excellent, accurate and oft-updated content that is relevant for your mobile customer is a major part of the mix.
  • Advertising - Posted by mobiThinking - 01 Sep 2011
  • Thumbnail of

    So many ad-funded apps, so few ad dollars to support them

  • Flurry, a mobile app analytics outfit, predicts that “US app inventory is not only growing at a staggering rate, but also poised to absorb the equivalent of the entire US Internet display advertising spend by the end of this year.” That means that there is so much ad space within mobile apps that even if every one of the $12 billion spent on Web advertising in the US was channeled into in-app advertising, there would still be unfilled ad space.
  • Advertising - Posted by mobiThinking - 12 Jul 2011
  • Thumbnail of

    Why your ad agency likes mobile appswhy that might not deliver the best ROI for you

  • Industry awards tell you a lot about a business. In recent years, the trends at Cannes Lions – the biggest date in the advertising world’s calendar – show a growing appetite from ad agencies for mobile campaigns. The latest plat du jour is mobile apps for niche audiences, displacing messaging, mobile Web, mobile ads, QR codes, Bluetooth and all the other tools in mobile’s box. It seems the trend is away from campaigns that integrate mobile with other media such as outdoor or magazines, towards mobile app-only campaigns.
  • - Posted by mobiThinking - 16 Jun 2011
  • Thumbnail of

    What is Near-Field Communications (NFC)? What is all the fuss about? Will NFC take off? When? Where? Why should you care?

  • Today’s announcement of a ground-breaking JV on mobile payments (m-payments) by UK operators will only intensify the frenzy of excitement in recent months around Near-Field Communications (NFC). This makes it all the more important to examine whether all the ingredients are in place for NFC to take off anytime soon in North America or Europe or whether should we expect more deployment, more quickly, from Asian nations. This article discusses those essential ingredients and compares the lie of the land in US, UK, France, Germany, China, South Korea and Japan.