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  • Advertising - Posted by mobiThinking - 12 Jul 2011
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    Why your ad agency likes mobile appswhy that might not deliver the best ROI for you

  • Industry awards tell you a lot about a business. In recent years, the trends at Cannes Lions – the biggest date in the advertising world’s calendar – show a growing appetite from ad agencies for mobile campaigns. The latest plat du jour is mobile apps for niche audiences, displacing messaging, mobile Web, mobile ads, QR codes, Bluetooth and all the other tools in mobile’s box. It seems the trend is away from campaigns that integrate mobile with other media such as outdoor or magazines, towards mobile app-only campaigns.
  • - Posted by mobiThinking - 16 Jun 2011
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    What is Near-Field Communications (NFC)? What is all the fuss about? Will NFC take off? When? Where? Why should you care?

  • Today’s announcement of a ground-breaking JV on mobile payments (m-payments) by UK operators will only intensify the frenzy of excitement in recent months around Near-Field Communications (NFC). This makes it all the more important to examine whether all the ingredients are in place for NFC to take off anytime soon in North America or Europe or whether should we expect more deployment, more quickly, from Asian nations. This article discusses those essential ingredients and compares the lie of the land in US, UK, France, Germany, China, South Korea and Japan.
  • mCommerce - Posted by mobiThinking - 16 May 2011
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    Win free tickets for the AITEC Banking & Mobile Money West Africa in Accra, Ghana, June 8-9, 2011

  • Five lucky mobiThinking readers can win free tickets for the AITEC Banking & Mobile Money West Africa which takes place on June 8-9, 2011 in Accra, Ghana. Just email us with the correct answer to these questions: In Africa the initial momentum behind the mobile money (m-money) revolution was driven mostly by: a) the banks; b) mobile operators c) mobile handset manufacturers or d) governments?
  • - Posted by mobiThinking - 03 May 2011
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    Mobile health: why should it just be for the rich people with expensive smartphones?

  • When it comes to delivering remote healthcare or wellbeing services, nothing – print, radio, TV or even PC – rivals the cell phone. • At the end of 2010 there were 5.3 billion mobile subscriptions (and counting) – that’s equivalent to 77 percent of the world’s population. • Mobile phones are personal, always on, always with the patient and location-aware.
  • - Posted by mobiThinking - 13 Apr 2011
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    Mobile money: its a bit like cash, but with an audit trail

  • One attribute of mobile payments that is rarely explored is the audit trail – each and every transaction is recorded. Whether you’re paying for a chocolate bar, a mobile app, a phone call, a ride on public transport, settling a bill, donating to charity, paying your taxes, cashing in an m-coupon, transferring money or gaining entry to an event with an m-ticket it’s all recorded.