DotMobi

mTLD Mobile Top Level Domain, Limited (usually known as dotMobi) is the ICANN-appointed global registry for the .mobi domain. Backed by 13 leading mobile and Internet organizations, .mobi addresses the need for seamless access to the Internet from mobile phones.
DotMobi is the first and only top level domain dedicated to users who access the Internet through their mobile phones. With four mobile phones purchased for every one personal computer, there’s a world of people for whom the mobile phone is the main access point to the Internet. And those users can trust that a Web site is compatible with their mobile phone when that site’s address ends in .mobi.

In a fast-growing mobile society, businesses, organizations and individuals need to reach and interact with their customers while mobile. A .mobi address allows them to bypass the constraints of geography, mobile service providers and handsets to reach their audience.

For content providers, it opens a new and more profitable revenue stream, without having to rely on mobile service provider portals.

Conversely, for mobile service providers, the .mobi domain provides them with the ability to take advantage of profitable data services while ensuring a good user experience, and in return, gain customer loyalty. This is because the dotMobi company ensures a predictable, consistent experience on a mobile phone by encouraging site owners to use dotMobi Switch On! TM Guides, based on World Wide Web Consortium (W3C) recommendations.

DotMobi, the company behind the .mobi domain, is backed by 13 of the world’s leading mobile and Internet players – the same companies who have delivered the promise of today’s information society: Ericsson, GSM Association, Google, Hutchison, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, Telefónica Móviles, TIM (Telecom Italia Mobile), T-Mobile and Vodafone.