Glossary
Accesskey
An access key allows a browser user to immediately jump to a specific part of a Web page via the keyboard. In most Web browsers, the user does this by pressing ALT (PC) or CTRL (Mac) followed by the appropriate character on the keyboard. On mobile phone this can typically be accomplished by pressing a numeric key directly.ARPU (Average Revenue Per User)
Term regularly used in the mobile industry to describe the total revenue earned from voice, messaging, data or other activity per user or subscriber.BREW®
Proprietary mobile device platform developed by Qualcomm. BREW® provides the richest mobile user interface that is widely available. All applications designed for the BREW® platform must pass National Software Testing Labs in order to made available on Carrier decksFirst-tier carrier Verizon utilizes the BREW® platform in all their handsets. Several second-tier carriers also use BREW®.
Carrier
North American term used to refer to a mobile telecommunications company or their network (referred to as Operators elsewhere in the world).cHTML
cHTML is a proprietary markup language based on HTML used by NTT DoCoMo in Japan and other countries. cHTML was the primary markup language of the i-Mode serviceClickstream
Used to refer to the series of clicks, or path, the user takes to reach a destination in an informational space. Often used to describe user behavior gathered from server logs, but also can be used in early planning, as in “creating the optimal clickstream.”Carrier Deck
Refers to the Web presence maintained by each carrier. When you access the Internet from a mobile device, the first page you see is often referred to as the carrier deck, but will also be used to describe all online carrier services that a user interacts with.Deck Placement
The term used to describe where a third-party vendor WAP site, or application will appear on the Carrier Deck. Default order on content on most Carrier Decks is determined by sales. New items often have temporary “Top-Deck Placement”The Catch-22 is due to the constrained screen size, the items that show at the top tend to have the highest sales. The items at the bottom see very little user attention.
Device Manufacturer
The term used to describe the manufacturers that make mobile devices, such as Nokia, Motorola, Samsung, etc.i-Mode
i-Mode is the name given to NTT DoCoMo’s Mobile Web service. This service was originally offered in Japan only but has now spread to several other countries.Information Architecture (IA)
Term used to describe the discipline of creating an informational space. The discipline has its roots in Library Sciences, but has evolved to include many other forms of information. IA is a critical element of mobile design and often a carrier requirement.J2ME (Java 2 Platform Micro Edition)
J2ME is mobile device platform based on a stripped-down implementation of Java.Paper Prototype
The process of taking printed or sketched wire-frames and presenting them to a user asking them to perform a series of tasks. The facilitator acts as the “computer” changing the pages as the user makes selections.Paper Prototyping is an excellent method of doing early usability testing for mobile interfaces.
Premium SMS
Premium SMS is a method of charging mobile-consumers for content delivered via SMSPremium SMS messages can be mobile originated (MO) or mobile terminated (MT) depending on the server. With MO messages, the consumer is charged on sending the message, with MT messages the consumer is charged on receipt of the message. In many countries around the world there is a controlled system of numbering so that users can be aware of the cost of PSMS messages before they send them e.g. 7XXXX might indicated a high cost message, 1XXXX may be the minimum band.
RSS (Really Simple Syndication)
A format widely used in the weblog space for syndication of content. RSS has several types of formats, RSS 1.0, RSS 2.0 and all of them are basic XML documents.RSS strips presentation from content allowing publishers to reformat content for other purposes. Generally used for newsreaders or RSS aggregators, but can also be used to create mobile versions of Web content.
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