Know Your Audience

Knowing your audience is an important principle in developing your mobile strategy. It is important that you understand what your audience is looking for so you can anticipate how they will want to navigate your site, and so provide them with quick and efficient navigation.

Analyzing demographic and market data on your target audience helps with identifying the needs of your mobile user, but nothing works better than engaging them in conversation. Talk to friends and family on how they would use your content on a mobile device, and then branch out to friends of friends.

Professional Web developers use techniques such as focus groups to help them.