Page Titles

Problem: Page titles surrounded by the <title> element are an important, but frequently overlooked page element. Good titles increase the discoverability and usability of Web pages.

Solution: Add a short descriptive page title for easy identification while keeping in mind that the mobile device may truncate the title. Most devices use the page title as a default label for bookmarks, so a title helps the user identify content within bookmarks.

Discussion: It is common to use only the site name as the title, but it doesn’t help users as much as it could. A helpful document title consists of the primary title, optionally followed by your site name as shown in the next example:

Search engines primarily use page titles to identify content. Also, while naming your pages, think about how users will search for your content on search engines.