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An abundance of global brands among the MMA Awards finalists (with links to campaigns)

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Posted by mobiThinking - 28 Oct 2009
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P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped.

This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns.

If we’re all going to learn from these outstanding campaigns, it’s handy to have links to case studies, mobile sites etc, so mobiThinking has invited brands and agencies to send us the links. Thanks to all who have helped so far. To the others, please email your campaigns to: editor(at)mobiThinking.com.

A special mention has to be given to the agencies with multiple campaigns or reaching the finals in several categories, these include: New Zealand’s The Hyperfactory, Brazil’s F.biz, Spain’s Mobile Dreams Factory, Brazil’s Pontomobi Interactive, Australia’s AURA Interactive, USA’s OMD Mobile, Latin America’s Mobext, France’s PhoneValley, USA’s R/GA, Sweden’s Mobiento, UK’s Affle, Canada’s MyThum Interative, Turkey’s Rabarba Iletisim Hizmetleri and USA’s Clickatell.

The winners will be announced at on November 17 at the Mobile Marketing Forum in Los Angeles (mobiThinking readers get a 10 percent discount for MMF(LA)).

Best Mobile Display Campaign:

North America

Central & Latin America

Europe, Africa and Middle East

Asia Pacific

  • Affle’s SMS2.0 faces its Moment of Truth, Mindshare India
  • Notorious BIG, The Hyperfactory
  • Puma Formula 1, Phonevalley

Global

Best Mobile Messaging Campaign:

North America

  • Best Buy Product Information on Demand, MyThum Interative
  • Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L
  • Text to Remember 9/11, Mobile Commons and September 11 Memorial & Museum

Central & Latin America

Europe, Africa and Middle East

  • Keith Urban 2009 Escape Together World Tour, Sponsored by KC Masterpiece & Kingsford Charcoal, Powered by Mozes, Mozes, Inc.
  • Kraft Foods Turkey / Patos, Mobilera
  • Turkey Love Bonus, Rabarba Iletisim Hizmetleri

Asia Pacific

Global

Best Mobile Campaign: Emerging Technologies

North America

Central & Latin America

Europe, Africa and Middle East

  • Fanta More Play, The Hyperfactory
  • Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri
  • Vodafone myCampaign, Vodafone D2 GmbH

Asia Pacific

  • Cadbury Be The Gorilla, The Hyperfactory
  • The MegaSim – An advanced Device client working as a single discovery UI or SMS / USSD / Voice / GPPRS and 3G services, Phoneytunes.com
  • Transformers: Revenge of the Fallen, AURA Interactive

Best Multi-Channel Mobile Campaign

North America

Central & Latin America

Europe, Africa and Middle East

Asia Pacific

  • Selling Notebooks through Mobiles - A campaign for HP, Affle
  • Sony Quantum Code, AURA Interactive
  • The Car in my Pocket, Group M - Maxus

Global

  • Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company

Best Mobile Social Media Campaign:

North America

  • Gap StyleMixer iPhone App, AKQA
  • Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
  • Toyota Matrix Dark Alley - Your Other You, The Hyperfactory

Europe, Africa and Middle East

Asia Pacific

  • KFC engages consumer on mobile internet, Madhouse Inc.
  • Sony Quantum Code, AURA Interactive

Best Cross-Media Integration Campaign

North America

  • Live A Little, A lot, Team One/Lexus
  • Sprint Win a Disney Vacation Sweepstakes, Vibes Media
  • UPS jobs - Problem Solved, UPS & TMP Worldwide

Central & Latin America

Europe, Africa and Middle East

Asia Pacific

  • Go For It, Tribal DDB India
  • Honda Jazz – Prodcasting, TELiBrahma Convergent Communications Pvt. Ltd
  • The Olay mCoupon Campaign, P&G

Global

Best Mobile Campaign Overall:

  • Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri
  • TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext
  • UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
  • Who Killed Summer 09 (Vodafone Group), OMD Mobile

MMA Industry Awards for Innovation: Creativity

  • SMS2.0 - Changing the paradigm for Mobile Marketing, Affle
  • Vodafone: The Fastest on Facebook, Mobile Dreams Factory

MMA Industry Awards for Innovation: Reach

MMA Industry Awards for Innovation: Social Impact

MMA Award for Overall Excellence

MMA Academic awards: Individual

MMA Academic awards: Institution

  • Ball State University, Ball State University
  • Woodapples – Information people love, tisco & TU Vienna



Please send us a link to your case study. Comment below or email editor (at) mobiThinking.com.



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  • Posted by mobiThinking - 28 Oct 2009

    mobiThinking's picture

    mobiThinking focuses on everything you need to know on the business of mobile and web. With an exhaustive compendium of mobile statistics, practical guides to mobile agencies, ad networks, top mobile markets and more; interviews and analysis, industry events and awards.

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