Gomez and dotMobi Publish Latest Mobile Web Experience Benchmark Data for the Airline, Banking and Search Industries

The new benchmark data reveals that mobile Web sites were almost nine percent slower in April than in March. Conversely, fixed Web sites loaded three percent faster in April than in March, according to data from Gomez’s 18 Home Page Web Performance Benchmarks, revealing a widening performance gap between the mobile and fixed Web.

April data for the Mobile Web Experience Benchmarks is now available at:

  • Airlines: http://www.gomez.com/products/viewbenchmark.php?btype=102
  • Banking: http://www.gomez.com/products/viewbenchmark.php?btype=103
  • Search: http://www.gomez.com/products/viewbenchmark.php?btype=104

Benchmarks Testing Five Critical Mobile Web Experience Metrics

The Gomez / dotMobi benchmarks combine Gomez’s industry-leading web experience measurement methodology for the traditional PC-based Web with tools from dotMobi to test mobile Web performance across major wireless networks. The benchmarks test these five core metrics:

  • Discoverability — how readily a consumer can find the mobile Web site using different URLs.
  • Readiness — how well the mobile Web site renders on popular mobile devices.
  • Availability — the percentage of successful transactions or the availability of a Web page.
  • Response time — how long each page takes to download and the duration of an entire transaction.
  • Consistency — how well the mobile Web site performs on different mobile carriers, in different geographies and time frames.

Leave a Reply

Exclusive tips, how-tos, news and comment

Receive monthly updates on the world of mobile dev.

Other Products

Market leading device intelligence for the web, app and MNO ecosystems
DeviceAtlas - Device Intelligence

Real-time identification of fraudulent and misrepresented traffic
DeviceAssure - Device Verification

A free tool for developers, designers and marketers to test website performance
mobiReady - Evaluate your websites’ mobile readiness

© 2024 DeviceAtlas Limited. All rights reserved.

This is a website of DeviceAtlas Limited, a private company limited by shares, incorporated and registered in the Republic of Ireland with registered number 398040 and registered office at 6th Floor, 2 Grand Canal Square, Dublin 2, Ireland