ME Awards
Organized by: Mobile Entertainment/Intent Media
Founded: 2006
Deadline for entries: May.
Entry fee: Free.
Number of entries: N/A.
Finalists announced: October.
Winners announced: November at the ME Awards dinner, London, UK.
Prizes: ME Award.
Categories in 2013: Best… Games Publisher; Consumer App Developer; Enterprise App Developer; Mobile Game; Video Service Provider; Music Service Provider; Gambling Company; Adult Company; Augmented Reality Campaign; Social Games Service; Games Monetisation Service; Cross-Platform Tools; Payments Service; Web Publishing Platform; Ad Network; Mobile Ad Campaign; Rich Media Ad Platform; Marketing Agency; Market Research Company; PR Agency; Recruitment Agency; Device Manufacturer; Operator; Outstanding achievement.
mobiThinking verdict: The ME Awards is in its seventh year and attracts a good selection of entrants from across the mobile entertainment business, though most of these are from the UK (where the awards take place). There are vendor categories – more so than most mobile awards – as well as the usual brand/customer success stories. The big advantage is that it is free and relatively straight forward to enter, however nominees are expected to attend the awards dinner, for which a ticket costs £295 +VAT.
It would be useful, for the winners and observers alike, if the ME Awards would publish descriptions of each entry and/or video case studies (or links to them), as it’s important to know why each won. The publisher promises there will be video interviews published with the 2013 winners, which may explain more. The videos added here were sourced by mobiThinking.
• Guide to mobile awards • World Summit Mobile Awards • EMMAs • Smarties (MMA Awards) • Global Mobile Awards • Cannes Lions • Meffys • ME Awards •
• Congratulations winners – please send a link to your video case study to: editor (at) mobiThinking.com, if you wish it to be included here.
ME Awards 2013 Winners and Finalists
Best Games Publisher
Winner: Gameloft
Finalists:
Playrise Digital
Chillingo
Sega
P2 Games
Thumbstar Games
HandyGames
EA Mobile
Rovio
Best Developer of a Consumer App
Winner: HotelTonight
Finalists:
YUZA – Digipill
British Gas
Mubaloo – Met Office
Grapple – Premier Inn
Red Ant – Topman
Yahoo – Flickr
Golden Gekko – BAA, Heathrow Airport Guide
VoucherCodes.co.uk
Barclays – Barclaycard Bespoke Offers
Best Developer of an Enterprise App
Winner: Golden Gekko – Warburtons Red Insight
Finalists:
LogMeIn – Cubby
Somo – Prudential Conference App
Metaio – Mitsubishi Electric
Mubaloo – Schroders iPad App
Rancon – LifeCash
Best Mobile Game
Winner: EA – Real Racing 3
Finalists:
We R Interactive – Lyroke
Fat Pebble – Clay Jam
ZeptoLab – Cut the Rope: Time Travel
Sega – Sonic Dash
Gameloft – Modern Combat 4: Zero Hour
Imangi Studios – Temple Run 2
Disney – Toy Story: Smash It!
Rovio – Angry Birds Star Wars
Best Video Service Provider
Winner: Saffron Digital
Finalists:
Movile
QuickPlay
Zeebox
Vubiquity
YuMe
Twitter for Vine
Best Music Service Provider
Winner: Spotify
Finalists:
OnMobile
7digital
Future Platforms – Twickets
Shazam
Deezer
Omnifone
MusicQubed for O2 Tracks
Best Gambling Company
Winner: Betfair
Finalists:
Ladbrokes
Paddy Power
BETFUZE
Mr Green
William Hill
Rank Interactive
Probability
Best Adult Company
Winner: Cherry Media
Finalists:
BaDoink
First Mobile Affiliate
Reporo
AdultModa
Spankmo
MiKandi
Best Augmented Reality Campaign
Winner: Somo – Audi ‘Audi A3’
Finalists:
Fetch – eBay, ‘eBay Living’
Blippar – WKD, ‘Head of Weekends’
Aurasma – London Fashion Week, ‘LFW Daily Newspaper’
Zappar – Asda, ‘Easter Egg Hunt’
Grapple – Halifax, ‘Halifax Home Finder’
Metaio – IKEA, ‘The 2013 IKEA Catalog App’
Best Social Games Service Provider
Winner: BoosterMedia BoosterMedia
Finalists:
GamesGRABR
GREE
DeNa
PlayPhone
Tequila Mobile
WildTangent
Best Games Monetisation Service
Winner: Tapjoy
Finalists:
PlayHaven
Antix Labs
PapayaMobile
InMobi
Playmob
Flexion
Kiip
Inneractive
Urban Airship
Best Cross-Platform Tools Provider
Winner: Unity Technologies
Finalists:
YoYo Games
Antix Labs
Marmalade
Netbiscuits
Antenna Software
Appcelerator
Usablenet
Best Payments Service Provider
Winner: Bango
Finalists:
OpenMarket
IMImobile
Onebip by Neomobile
Corethree
Syniverse
txtNation
Text2Pay
Netsize
Best Web Publishing Platform
Winner: DotMobi goMobi
Finalists:
InfoMedia
SDL Mobile
Wapple
Momac
Best Advertising Network
Winner: InMobi
Finalists:
Adfonic
Mojiva
MobAd
StrikeAd
MoPub
MobPartner
KissMyAds
Best Mobile Advertising Campaign
Winner: Fetch and eBay ‘From eBay with Love’‘
Finalists:
Somo – Expedia, ‘AirAsia Expedia App Promotion’
OMD – Intel Inside Live, ‘TV Star in 30 Seconds’
BlueBite – Samsung S3, NFC Poster Campaign
Three – ‘The Pony Mixer App’
Tradedoubler – The Body Shop, Omni-channel Affiliate Programme
Millennial Media – Call of Duty, Black Opps II, Photo Shoot Campaign
Best Rich Media Ad Platform
Winner: Amobee PULSE 3D
Finalists:
InMobi Studio
Celtra
Crisp
4th Screen
Best Marketing Agency
Winner: Fetch
Finalists:
Somo
Velti
Tradedoubler
M&C Saatchi Mobile
Yodel Mobile
Grapple
Amobee
Weve
Fiksu
Best Market Research Company
Winner: ComScore ComScore
Finalists:
Flurry
Distimo
Nielsen
GFK
App Annie
On Device Research
Best PR Agency
Winner: Dimoso
Finalists:
Diffusion
Hotwire
Mustard PR
Dynamo
Indigo Pearl
Liberty Comms
FieldHouse Associates
XL Communications
Edelman
Best Recruitment Agency
Winner: IMR Executive
Finalists:
Propel
Aardvark Swift Recruitment
OPM
Aspire Mobile
Best Device Manufacturer
Winner: Samsung
Finalists:
BlackBerry
Apple
Huawei
Nokia
Sony
ZTE
HTC
Best Operator
Winner: O2
Finalists:
Three
Vodafone
Tesco Mobile
EE
GiffGaff
Outstanding achievement in Mobile Entertainment
Winner: Julia Dimambro, Cherry Media
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