Congratulations Webby winners, if you haven’t already, please send a summary of your winning entry, including evidence of success, and links to your case studies/videos and award entry to editor (at) mobiThinking.com.
Awards: The Webby Awards a.k.a. The Webbys.
Founded: 1996, mobile category started in 2007.
Deadline for entries: December each year.
Entry fee: US $295.
Number of entries: N/A.
Winners announced: May each year.
Prize: Webby Award.
Categories include (in 2014): Best practices; Device camera; Location; Mobile video; User experience; Visual Design; Urban innovation; Connected products; Education; Entertainment; Events; Experimental & innovation; Games; Guides; Health; Integrated experience; Lifestyle; Music; News; Shopping; Social; Sports; Travel; Utilities; Mobile ads; AR.
mobiThinking verdict: In the seven years mobile has featured at the Webby Awards, the number of categories has ballooned, which suggests it attracts plenty of entrants (but we’re not told how many). There’s a Webby Award winner – chosen by the judges – and a People's Voice Winner – where the general public and/or friends of the entrants can vote for their choice (shortlisted companies only) for each category – that doubles the chance of winning, but does this dilute the kudos of a Webby Award?
If you were expecting best practice mobile Websites at the Webbys, you will be disappointed. Despite the name and heritage, the mobile categories at the Webby Awards have been overrun by native apps. There are some international entries, but mostly this is a US event. Often the same winners appear in successive years.
In 2013 the Webby’s brought in a new Awards Gallery, which is flashy, but not very user friendly (ironically). There are no descriptions or videos of entries and links to case studies are rare, so in most cases we don’t know why the winners won.
Most of the videos/descriptions below were sourced by mobiThinking.
Previous winners with videos and case studies: 2013 winners • 2012 winners
mobiThinking guides in this series:
• Guide to mobile awards • World Summit Mobile Awards • EMMAs • Smarties (MMA Awards) • Global Mobile Awards • Cannes Lions • Meffys • Webby Awards •
For some tips from awards judges see:
• How to create an award-winning mobile campaign
The 2014 Webby Mobile Awards winners
Webby Award winner: The NYTimes mobile app. Experience The Times’s award-winning journalism, elegantly redesigned with enhanced imagery and multimedia, clean design and streamlined navigation. Now with AirDrop for article sharing.
People's Voice winner: BBC News languages on mobile. As well as English, the BBC runs news websites in 27 languages. The past 12 months has seen a program of launching these World Service sites in a responsive framework that optimizes our pages on all phones. In many countries, mobile is the primary means of accessing the internet. We now have 15 news language sites in responsive: Hausa, Indonesian, Afrique, Hindi, Mundo, Russian, Arabic, Turkish, Persian, Vietnamese, Brasil, Azeri, Gahuza, Swahili and Kyrgyz. The program continues into 2014. In many cases, the move to responsive has led to a sharp and immediate rise in unique visitors. In the 12 weeks after the switch on the Haua (Nigerian) site, unique visits rose by 57 percent. Hindi saw a rise of 37 percent across the same period, and Arabic 24 percent. The move to responsive presents several challenges: a) As well as Latin scripts, we have Cyrillic and Arabic right-to-left scripts. Some services, such as Burmese are entirely unique so require a lot of UX and development. b) The technological capabilities in our territories vary wildly. Many do not have smartphones. Our responsive sites work on all phones, all the way down to 240px wide, ensuring all our users get a stable, working news product no matter where they are. c) We are working with thousands of journalists around the world. Ensuring we meet their needs and requirements is a complex and labor-intensive process. Every component we build has to work in every language and the needs of one site are very different to the next, so while one site may publish a single news story a day and lots of radio programming, another will publish lots of text and video.
Best use of device camera
Webby Award winner: Glasses.com mobile app. Virtually try on glasses in 3D.
People's Voice winner: Glasses.com mobile app.
Video promo: Glasses.com mobile app.
Best use of GPS or location technology
Webby Award winner: Glympse. Glympse is a fast, free, and simple way to share your location in real time with the people you trust. Send a Glympse to your friends to let them know you're on your way. Request a Glympse of your friend who is always running late. Create a group for your family reunion. Set a duration, pick a destination, choose the recipients and hit send! Glympse will take care of the rest.
People's Voice winner: Glympse.
Video: Glympse on NBC News Today.
Best use of mobile video
Webby Award winner: Vine. Twitter. Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook.
People's Voice winner: Vine.
Best user experience
Webby Award winner: Netflix user interface update for TV-connected devices.
People's Voice winner: Pocket. Save for later – put articles, videos or pretty much anything into Pocket. Save directly from your browser or from apps like Twitter, Flipboard, Pulse and Zite. View when ready – if it's in Pocket, it's on your phone, tablet or computer. You don't even need an Internet connection.
Video promo: Pocket.
Best visual design – aesthetic
Webby Award winner: Dots. Dots is an addictive puzzle game about connecting.
People's Voice winner: Yahoo Weather. The forecast is beautiful. Prepare for your day with accurate hourly, 5-day, and 10-day forecasts, accompanied by stunning Flickr photos that match your location, time of day, and current conditions.
Video promo: Yahoo Weather.
Best visual design – function
Webby Award winner: Urban Ears Oakwood Creative AB. Our passion is to make headphones with a profound understanding of how they are used, worn and why. Our vision is to add a number of elements to the concept of performance. Beyond the obvious sound rendition we have a vision of making headphones that feel more like clothes than chromed plastics. We design headphones with respect to what they are expected to be, but with great attention to the details. An Urbanears headphone is always describable as a classic headphone, rather than a bold design statement redefining the product category.
People's Voice winner: CloudMagic. The email app that gets work done. Works with Gmail, Exchange, Yahoo, Outlook, iCloud, Google Apps, Office 365 and any IMAP account. Seamless integration with popular business tools like - Salesforce.com, Zendesk, Trello and MailChimp.
Video promo: CloudMagic.
City & urban innovation
Webby Award winner: Points Breakfast. The most advanced street sign on earth. Points features a menu which updates as everything around it does. As more appropriate, popular, or timely events approach, the menu refreshes its options. By leveraging an array of real-time data, cities can keep tourists and locals informed with the latest city-related information while also promoting local restaurants, stores, parks, museums, etc.
People's Voice winner: Citi Bike app. Publicis Kaplan Thaler. It's the perfect co-pilot for all your biking adventures in the city. From station locations, to bike availability, to route planning and even where to get the best latté, you’ll have all the info you need to unlock the possibilities of New York.
Video promo: Points.
Best connected products
Webby Award winner: Use me leave me — Tweeting bicycles at SXSW. Razorfish. Every year, Austin, Texas hosts 200,000 people from 80 countries for the interactive, film and music festival known as SXSW. There are plenty of free concerts and drinks, but there’s one major thing lacking: convenient transportation. As residents of Austin, we thought, how can we help? What about bikes? So we decided to try an experiment. What if the bikes were free for anyone to use? Better yet, what if each bike had a name, personality, and twitter handle? We wondered, would people treat public property differently if they knew it by name? Introducing Use Me Leave Me — an experiment in technology, transportation, and above all — social behavior. We outfitted each bike with batteries, lights, GPS, and solar panels. We created unique personalities for all 20 bikes, and they tweeted… where they were, how long they waited, where their riders should go, their love of great weather, and when they were damaged… they let us know that, too. Not every bike was treated with care…and a few got lost or stolen… but most of the bikes survived the weather, the people, and even the late-night parties. Telling us that people might treat public property better when there is a little humanity involved.
Video case study: Use me leave me.
People's Voice winner: Kano. It's a computer that you build yourself.
Education & reference
Sub category: Education for handheld devices
Webby Award winner: TXTBKS. DDB. In developed countries, tablets and e-readers have become the solution to large, heavy textbooks. But for Philippine public school students, even the cheapest model is worth more than what their families make in an entire month. What if we could use these millions of old phones to create a new brand of textbook? Smart, the Philippines' largest telecom, took their mission to “make text light and easy” further than ever as we introduced Smart TXTBKS. Over six months, we collaborated with respected textbook authors and publishers to refine official school texts into 160-character text messages. These were then programmed into the inboxes of thousands of inactive surplus sim cards. Which were then repackaged into brand new Smart TXTBKS. So it turned even the oldest analog phones into a new kind of e-reader. And old text sim cards into a new brand of textbook. We launched it in partner schools that needed it most. And just a quarter after, this simple—and, in fact, low-tech—solution had made a profound, sustainable impact. With school bags 50 percent lighter, attendance was 95 percent while average test performance was 90 percent during the implementation period. And with petitions and pledges from schools and education sector members, TXTBKS is going even further, with plans underway for more subjects and grade levels; kits so schools can reproduce as many TXTBKS as they need for free; and a roll-out across the entire Philippines. Fulfilling Smart's mission to make text light and easy for all.
Video case study: Smart TXTBKS.
Sub category: Education for handheld devices
People's Voice winner: Lifesaver: A revolutionary new way to learn CPR. Resuscitation Council UK and UNIT9. An estimated 60,000 people each year in the UK have an out-of-hospital cardiac arrest and, sadly, less than 10 percent of those people will survive. Yet, if a bystander is able to start CPR they could double a person’s chances of survival. LIFESAVER is a crisis simulator, which fuses interactivity and live-action film to teach CPR in a new way, on your computer, smartphone or tablet. Guiding the user through three CPR situations, Lifesaver’s users are expected to react within time limits, showing consistency throughout each section and are scored at the end of each gameplay scenario.
Video case study: Lifesaver.
Sub category: Education for tablets & other devices.
Webby Award winner: TED Talks. Audio podcasts from TED, a nonprofit devoted to “ideas worth spreading”.
People's Voice winner: TED.
Sub category: Entertainment for handheld devices.
Webby Award winner: Team Coco to go. The Team Coco apps for iOS, Android and Web let you experience CONAN on TBS on two screens. Use the 'Sync' feature to receive exclusive content and conversation in real-time while watching the show. Of course, the apps also have the full episodes you want, plus all the latest video clips, photos, web exclusives and more.
People's Voice winner: 5by - Your Video Concierge. 5by is a personalized, curated video application that sifts through the sea of online video and surfaces the best ones for you in a continuous, effortless stream, based on mood, social interests and time of day.
Sub category: Entertainment for tablets & other devices.
Webby Award winner: History app A&E Television.
People's Voice winner: History app.
Webby Award winner: Trick Track SapientNitro. The X Games are watched by millions worldwide. But only a few of these viewers are skating, snowboarding, and action sports experts. Which means that, to most casual fans, the trick names called out during a run might as well be in a foreign language. Challenge: decode the tricks of X Games so that casual sports fans could understand what they were watching and become bigger fans. We created Trick Track, a feature of the new XGames.com and X Games apps which uses real-time data and 3D models to display an athlete’s run as it happens – listing tricks by name and giving fans a simple explanation of what they actually mean. How it works: An athlete executes a trick. The trick is mapped against a 3D model of the course. And users can then choose a trick to get an explanation—which takes something like a “Double McTwist 1260” and simplifies it to “2 flips and 3.5 spins.” All in real time. Trick Track appeared as a key feature on the new XGames.com and the new X Games mobile and tablet apps. It helped raise site visits by 72 percent, page views by 99 percent, and time spent by 57 percent. But more importantly, it also opened the door for a whole new set of casual viewers to actually understand why X Games athletes are so incredible.
Video case study: Trick Track.
People's Voice winner: SXSW GO. Eventbase. Official 2014 mobile guide to South By Southwest.
Experimental & innovation
Webby Award winner: Natalia Project - an assault alarm system powered by social media. RBK Communication. Every year, human rights defenders are kidnapped, tortured and killed. Without reliable information about time and place of these attacks, no help can be provided. The Natalia Project is an assault alarm system enabling a distress signal to be sent via GSM/GPRS, providing the exact time and location of an attack. The alarm immediately reaches Civil Rights Defenders HQ, local emergency assistance and the social media network, dramatically increasing the chances of efficient help.
Video promo: Natalia Project.
People's Voice winner: Star Canvas. B-Reel. Built to work with the Leap Motion device, users were invited to take control and explore our installation. Needing only hand gestures they could rotate the sky, point at a specific constellation to zoom in for a closer look and with a clap of the hands navigate to a random star cluster.
Video case study: Star Canvas.
Sub category: Games for handheld devices.
Webby Award winner: Webby Award winner: Dots.
People's Voice winner: QuizUp. Plain Vanilla Corp. Hundreds of topics. Over 220,000 questions. Play against friends in real time.
Sub category: Games for tablets & other devices.
Webby Award winner: Badland. Frogmind. BADLAND takes place in a gorgeous forest full of various inhabitants, trees and flowers. Although the forest looks like it’s from some beautiful fairytale, there seems to be something terribly wrong. The player controls one of the forest’s inhabitants to discover what’s going on. Through his journey he discovers astonishing amount of imaginative traps and obstacles. In May 2014, BADLAND has been downloaded more than 16 million times and has received multiple awards.
People's Voice winner: Plants vs. Zombies 2. Hitcents.com. The zombies are coming… back. It’s about time! Meet, greet and defeat legions of zombies from the dawn of time to the end of days. Amass an army of powerful plants, supercharge them with Plant Food and discover amazing ways to protect your brain. Play new limited-time levels for bite-sized battles against zombies from all worlds – and win prizes. It’s an ever-expanding universe of fun! And zombies – lots and lots of zombies.
Video trailer: Badland.
Webby Award winner: Jetpac City Guides. We’ve analyzed every pixel of public Instagram photos to bring you Jetpac City Guides. Find the bars where women go, the best views, or where the hipsters are. A free visual guide to over 6,000 cities all over the world.
People's Voice winner: Fandango Mobile. Buy tickets, check movie times, and watch original series + trailers.
Video promo: Jetpac City Guides.
Health and Fitness
Webby Award winner: Glow. Take full control over your reproductive health.
People's Voice winner: Charity Miles. Ready to become a sponsored athlete? Simply turn on the app, choose a charity, and press start. As you exercise, we'll track your distance and the money earned. When you're finished, accept your sponsorship, spread the word, and we'll send you a note confirming your good work.
Video promo: Glow.
Integrated mobile experience
Video promo: Walgreens Paperless Coupons.
Sub category: Lifestyle for handheld devices.
Webby Award winner: EverythingMe - The Perfect Phone. Every Time. Anticipates what you'll need throughout the day. Get your news apps in the morning, your calendar at work, and the train schedule on your way home.
People's Voice winner: EverythingMe.
Video demo: EverythingMe.
Sub category: Lifestyle for tablets & other devices.
Webby Award winner: Jamie's Recipes. Zolmo.
People's Voice winner: Nom Nom Paleo. Y Media Labs. This uniquely immersive culinary experience is a visual feast packed with 128 recipes by Michelle Tam, the award-winning blogger behind Nom Nom Paleo—all presented with her special brand of whimsically snarky commentary.
Video demo: Nom Nom Paleo.
Media streaming service
Webby Award winner: Public Radio Player. Public Radio Exchange (PRX) offers the best experience for streaming audio from public radio stations and programs across the United States. Listen to your local favorites, or catch news, music, and stories from anywhere in the country. Live, on demand, even offline listening, for free.
People's Voice winner: Pandora.
Music for handheld devices
Webby Award winner: Jay Z Magna Carta Holy Grail App. R/GA, Samsung America. For the release of his twelfth solo studio album, Magna Carta Holy Grail, hip hop megastar Jay Z partnered with Samsung to shake up the music industry and change the game. Through the Magna Carta Holy Grail mobile app, a million free albums would be distributed exclusively to Samsung Galaxy users three days before the LP became available to the rest of the world. The free app also featured behind-the-scenes video content of Jay Z and his collaborators in the studio, and allowed users to unlock never before seen track lyrics through social sharing.
People's Voice winner: Pandora.
Sub category: News for handheld devices.
Webby Award winner: BuzzFeed mobile app. BuzzFeed provides the most shareable breaking news, original reporting, entertainment, and video across the social web.
People's Voice winner: BBC News Online. As our audience migrates to mobile devices, BBC News is embracing this change in user behaviour. We serve our responsive site as default on mobile devices, and in early 2014 this will extend to all tablet users. The site is clean, clear and easy to use. As a matter of course, all content, including interactives, is produced for mobile, as well as desktop. We have been rebuilding the website from a responsive base, and in 2013 released fully responsive articles, AV pages, correspondent pages (blogs) and local indexes. More recently we've released a new responsive navigation design and are refining the overall user experience. Our users have responded enthusiastically. The past year has seen a 60 percent growth in traffic on mobile devices. In 2012, 31 percent of our weekly users were on mobiles and tablets. In 2013 it is 43 percent ...and rising. At weekends and we are nearing a 50/50 split between mobile and desktop. In addition to our responsive site, we have a fast and easy to navigate mobile app. It has been downloaded 11.5 million times in the UK alone, and averages 5.1 million unique browsers per week, up from three million per week a year ago.
Webby Award winner: Stitcher. Listen to over 20,000+ radio shows and podcasts on your iPhone, iPad, Android or PC -anytime, anywhere
People's Voice winner: Stuff you should know. Discovery Communications.
Sub category: Shopping for handheld devices
Webby Award winner: Pocket.
People's Voice winner: Mailbox. Dropbox. We redesigned the inbox to make email light, fast, and mobile-friendly. Quickly swipe messages to your archive or trash and scan entire conversations in a chat-like view. It's a whole new inbox.
Utilities & services
Sub category: Utilities & services for handheld devices.
Webby Award winner: Loom. Loom keeps your photos and videos at your fingertips while saving you space.
People's Voice winner: Cozi. Cozi makes your mobile device the ultimate family organizer with a shared calendar, shopping lists, to do lists and more the whole family can access on the go.
Video demo: Loom.
Sub category: Utilities & services for tablets & other devices.
Webby Award winner: Pocket..
People's Voice winner: Pocket.
Sub category: Shopping for handheld devices
Webby Award winner: Gilt. Shop Designer Sales. Instant access to today's top designers at insider prices.
People's Voice winner: Birchbox. Birchbox helps you try, learn about, and buy the best in beauty, grooming, and lifestyle.
Sub category: Shopping for tablets & other devices.
Webby Award winner: Adornably. Visualize stunning 3D photorealistic furniture in your home.
People's Voice winner: Polyvore. Get styling ideas for your favorite products from all the top stores.
Video promo: Adornably
Webby Award winner: QuizUp. Plain Vanilla Corp.
People's Voice winner: Scrabble WiFi. Ogily Paris. The more we use mobile devices, the more we forget how to spell. Our goal was to convince smartphone users to play their first scrabble word. And in order to succeed, we've rewarded them with what they need the most: a WIFI connection.
Bases on scrabble rules, the higher your score, the longer your connection. A scrabble WIFI van was travelling around Paris, delivering WIFI connection. It was parking in front of parks, museums, shopping center… Thanks to this campaign and its success the client wants to install Scrabble WIFI as the most playful way to get connected everywhere. We are already talking about partnership with airports, highway rest top, resorts and fast-food restaurant for the second step of the campaign.
Video case study: Scrabble WiFi.
Webby Award winner: Tumblr - lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be.
People's Voice winner: Tumblr.
Webby Award winner: The Nike SB App. The Nike SB App helps skaters progress in their sport, connect with their peers and pro riders, and earn respect for one another with features like video posting and challenges, and building their personal skate history. The app features a multi-angle video learning system, letting users watch trick videos from multiple directions. They can go head-to-head in virtual games of S.K.A.T.E. and get exclusive access to live-streamed Nike Pro events. To launch the app, 28 of the world’s best skaters were brought together for 24 hours and challenged to complete all 616 tricks in the Trick Tree while the world watched live on YouTube.
People's Voice winner: WWE mobile app. The WWE App’s primary purpose is to provide users with an interactive companion platform that richly enhances the viewing experience during all of WWE’s television programming. Our fans’ votes within the WWE App help shape the live storylines unfolding during WWE Raw, WWE SmackDown and WWE Main Event. Also, the WWE App provides a portal to order and watch WWE pay-per-view events directly on fans’ mobile devices, and gives our fans easy access to WWE Live Event ticket and merchandise purchases.
Video promo: WWE app.
Sub category: Travel for handheld devices.
Webby Award winner: Airbnb app. Airbnb opens the door to the world’s most interesting places to stay and is the simplest way to earn money from your extra space. With over 450,000 listings in more than 34,000 cities, Airbnb connects you with the experience that’s right for you.
People's Voice winner: TripIt. Concur. Organize your travel plans in one place with TripIt. Simply forward your travel confirmation emails and TripIt automagically creates a detailed daily itinerary for every trip.
Sub category: Travel for tablets & other devices.
Webby Award winner: Kayak. Compare hundreds of travel sites in seconds on your Smartphone or Tablet. Find the right flight, the perfect hotel, manage your itinerary or track your flight status.
People's Voice winner: Kayak.
Interactive advertising and media: augmented reality
Webby Award winner: Kringl: The proof of Santa app. Zulu Alpha Kilo. Kringl was launched to raise awareness and support for Make-A-Wish Canada, an organization that grants wishes to terminally ill children. Released in the weeks leading up to Christmas day, Kringl’s popularity spread predominantly by word of mouth. Although the app had no paid media support, national news channels and industry publications all picked up the story - Kringl quickly became a popular holiday app around the world.In less than 3 weeks, the Kringl app was downloaded over 110,000 times and the videos created were enjoyed by children in over 150 countries. During the app’s peak activity, more than 2 videos per second were being created on Christmas Eve. Through the app, Make-A-Wish received global awareness and support to grant more wishes to terminally ill children. In addition, parents everywhere were able to grant their children’s wish, to see Santa Claus on Christmas morning in their very own living room.
People's Voice winner: KFC WOW@25 CAMPAIGN Blink Digital.
Video case study: KFC WOW@25. Blink, Mumbai. The campaign answered an oft-asked question: What KFC treats can you get with the money in your wallet? We used Augmented Reality on smartphones and on the web for the campaign. On scanning any currency note with the app or microsite, KFC WOW Menu delights, based on the money, appeared on the note itself. Users also played an entertaining quiz to win awesome prizes. The app acquired 35,000 downloads while the site received 1.5 lac hits. Fone Arena, The FWA, Daily App Review, Mid-Day spotlighted the campaign.
Interactive advertising and media: mobile advertising
Webby Award winner: Instagram Takeover. Serviceplan / Plan.net
People's Voice winner: Instagram Takeover. The Instagram photo-sharing service has 100 million users worldwide. Until today the platform doesn’t have any bookable advertising space. With "Instagram Takeover" we have summarily changed that and hijacked the users’ hashtag-based photostreams. Where hashtags matched a flight destination in Switzerland, such as the International Motor Show in Geneva, users would unexpectedly come across flight offers from Swiss Air. (e.g. #genevamotorshow, #genevacarshow or #salonautogeneve) And, of course, every flight could be booked immediately without the user having to leave the Instagram app — making this the first, genuine sales campaign on Instagram.
Video case study: Instagram Takeover.
Interactive advertising and media: mobile & experience marketing
Webby Award winner: Google Talking Shoe 2.0.72andSunny and Tool. Brief: Inspire marketers to push the limits of digital advertising. Approach: Connect a product to the web to show the impact it can have on storytelling. Impact: With no paid media, it was covered by the industry press, major national and international news outlets, prominent blogs and even celebrities like Conan and Shaq. Today, the Talking Shoe is on tour visiting agencies and brands across the country.
People's Voice winner: Project Loon Google Creative Lab. Many of us think of the Internet as a global community. But two-thirds of the world’s population does not yet have Internet access. Project Loon is a network of balloons traveling on the edge of space, designed to connect people in rural and remote areas, help fill coverage gaps, and bring people back online after disasters. Project Loon balloons float in the stratosphere, twice as high as airplanes and the weather. In the stratosphere, there are many layers of wind, and each layer of wind varies in direction and speed. Loon balloons go where they’re needed by rising or descending into a layer of wind blowing in the desired direction of travel. People can connect to the balloon network using a special Internet antenna attached to their building. The signal bounces from this antenna up to the balloon network, and then down to the global Internet on Earth.
Video case study: Project Loon.
• Congratulations Webby winners, if you haven’t already, please send a summary of your winning entry, including evidence of success, and links to your case studies/videos and award entry to editor (at) mobiThinking.com.
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