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Video: The dos and donts of mobile marketing to minority groups. Professor Neal M. Burns, University of Texas

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Posted by mobiThinking - 15 Nov 2011
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In this interview Professor Neal M. Burns, director, Center for Brand Research, Department of Advertising, University of Texas at Austin, answers the following questions:

0:15 What makes mobile a great platform for engaging minority groups?
2:00 Do different ethnic groups respond to mobile campaigns differently?
3:30 Does targeting campaigns towards each group deliver better results?
4:35 What are the dos and don’ts of campaigns that target minorities?
6:25 Which brands are getting this right?

There are ten video interviews in the North America mobile experts series:

• Using mobile to tap into millions of concert-goers – Russell Wallach, Live Nation Network
• What marketers need to know about mobile in China – Jia Zheng, AKQA
• Meeting the needs of mobile customers with mobile Web/HTML5 – Stephen Gates, Starwood Hotels
• What should brands develop first – mobile Web or mobile app? Chet Fenster, MEC Entertainment
• Weather Channel’s guide to targeted mobile advertising – Scott Jensen, Weather Channel
• Fostering shopper loyalty with mobile retail – Matt Martin, Sam’s Club
• The dos and don’ts of mobile marketing to minority groups – Professor Neal Burns, University of Texas
• How device detection helps Smart AdServer target ads at mobile devices – Sandrine Cardi, Smart AdServer
• Your customers are mobile, are you? Mike Yonker, Rockfish
• Insights into mobile advertising from a mobile ad exchange – John Phenix, Nexage

For the European perspective see the European mobile experts series



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Posted by mobiThinking - 15 Nov 2011

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mobiThinking focuses on everything you need to know on the business of mobile and web. With an exhaustive compendium of mobile statistics, practical guides to mobile agencies, ad networks, top mobile markets and more; interviews and analysis, industry events and awards.

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