In this interview Jia Zheng, associate strategist, AKQA answers the following questions:
0:15 Tell us about your research into mobile use in China and the US?
0:45 What challenges and opportunities do mobile marketers face in China?
2:05 What characteristics make the Chinese mobile market unique?
2:95 How do Chinese people use mobile phones differently to westerners?
There are ten video interviews in the North America mobile experts series:
• Using mobile to tap into millions of concert-goers – Russell Wallach, Live Nation Network
• Your customers are mobile, are you? Mike Yonker, Rockfish
• Weather Channel’s guide to targeted mobile advertising – Scott Jensen, Weather Channel
• Meeting the needs of mobile customers with mobile Web/HTML5 – Stephen Gates, Starwood Hotels
• What should brands develop first – mobile Web or mobile app? Chet Fenster, MEC Entertainment
• How device detection helps Smart AdServer target ads at mobile devices – Sandrine Cardi, Smart AdServer
• The dos and don’ts of mobile marketing to minority groups – Professor Neal Burns, University of Texas
• Fostering shopper loyalty with mobile retail – Matt Martin, Sam’s Club
• Insights into mobile advertising from a mobile ad exchange – John Phenix, Nexage
For the European perspective see the European mobile experts series
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And don’t miss:
• The mobile city project – the blueprint of a truly mobilized city
• The insider’s guide to mobile device security.
• The insider’s guide to device detection
• The insiders' guides to world’s greatest mobile markets
• Guide to mobile agencies
• Guide to mobile ad networks
• Guide to mobile industry awards
• The big compendium of global mobile stats
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