Advertising

Ten Mistakes in Mobile Web Marketing

claireog — Thu, 15 May 2008 14:51:37 +0000

The dotMobi marketing arm - mobiThinking has just launched a free eBook called Ten Mistakes in Mobile Web Marketing. Even though the title of the eBook is clearly aimed at marketeers it is worth a read for everyone. The ideas behind good mobile web sites are simple but the execution isn't always so easy. Many of us are still thinking of mobile web sites as small versions of their PC-counterparts. That's simply the wrong approach. This and other pitfalls in mobile web marketing have been reviewed to produce this new, free eBook - Ten Mistakes in Mobile Web Marketing.

Mobile advertising for the greater good

jonarne — Tue, 18 Sep 2007 10:25:26 +0000

Mobile advertising is currently a buzz word, here on mobiForge and everywhere else. Hence, the meaning of the term "mobile marketing" has many interpretations. I'll narrow it down to just talk about banner ads on mobile portals for now... Lots of articles have been written , Gartner finds it interesting and lots of commercial companies are entering this business. Of course we all hate flashing,blinking,rotating and noisy ads on web sites, and I fear that we're gonna hate it even more on our mobile phones!
But not yet... Before we start to hate them, we will actually find them relevant...

Mobile Advertising: New Revenue Earning Business Area for the operators

svo9712 — Fri, 27 Jul 2007 18:37:37 +0000

Mobile advertising can be a new business idea for any mobile operator. In the concept of Mobile Advertising, the network operator can play the role to act like a medium for advertisement.

As is the case for a TV channel & a newspaper, a mobile can be thought of as a prospective and direct medium for the advertisers to reach and sell their product.

Get Rich Slowly or, Mobile Advertising: how to monetize your mobile site, Part 2

admin — Thu, 05 Jul 2007 17:33:05 +0000

As promised in our previous feature (Mobile advertising: how to monetize your mobile site) we're following up our experiments with some findings. As you may recall from part I of this article, rather than talking about mobile advertising in theory, we decided to actually try it out on mobiForge to see how well it works in practice.

Mobile advertising: how to monetize your mobile site

ronan — Fri, 08 Jun 2007 09:34:45 +0000

Like it or hate it advertising is one of cornerstones of the web today. Advertising is paying for a lot of the time and money that goes into creating and publishing content that you see online. Without it, a lot of the "free" web sites that make up so much of the web would eventually disappear.

Celebrity news and bikini contests on dev.mobi

ronan — Wed, 06 Jun 2007 17:16:44 +0000

What has happened? Have we sold out? Are we making a cheap buck out of our developer forum?

Thankfully not. This is all part of an altruistic experiment in mobile advertising. Those of you who visited the mobile version of mobiForge may have noticed that mobile ads started popping up on the site today.