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  • Interviews - Posted by mobiThinking - 27 Mar 2014
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    The insiders guide to mobile Web and marketing in Brazil 2014

  • There are more mobile subscribers than people in Brazil, with 272.4 million mobile subscriptions shared among a population of 199 million. In 2013, for the first time, the number of smartphones sold (32 million) outpaced the number of feature phones (29.1 million). Mobile Web use is rising rapidly – 36 percent Brazilians are regular users of 3G services.
  • White Papers - Posted by mobiThinking - 06 Mar 2014
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    GSMA Global Mobile Awards 2014 - the winners with videos and case studies

  • Congratulations to the Global Mobile Awards winners. Where available we have added links, descriptions and embedded video for the winning campaigns. If we do not have the best description, link to your case study, site, app or video, please email details to: editor(at)mobiThinking.com.
  • White Papers - Posted by mobiThinking - 11 Feb 2014
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    The insiders guide to mobile learning (m-learning) in Africa: Dr Álvaro Sobrinho, chairman, Planet Earth Institute

  • Our guide to the current state of m-learning in Africa is Dr Álvaro Sobrinho, an entrepreneur and philanthropist from Angola. He is the chairman of the Planet Earth Institute (PEI), a charity that is focused on bringing scientific independence to Africa. PEI has conducted a number of consultations on m-learning, gathering reactions from stakeholders from the African, mobile and learning communities. Q1. What is mobile learning (m-learning) – how do you define it?
  • Interviews - Posted by mobiThinking - 05 Feb 2014
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    Five-minute interview: Paran Johar, Mobile Media Summit

  • With a background at mobile ad network Jumptap and digital agencies MRM and Tribal DDB, Paran Johar has always had to keep his eye on mobile and digital marketing innovation, but never more so than as the CEO and founder of the Mobile Media Summit.
  • Stats - Posted by mobiThinking - 19 Dec 2013
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    Next-generation mobile ads: What is a demand-side platform (DSP) and real-time bidding (RTB)?

  • Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about where or when the advertisements run are numbered, or so we’re told. Today advertising technology is so efficient and so fast that in the time it takes someone to open a mobile page on a site or app, advertisers can identify the opportunity, based on visitor/publisher profiling, bid for and buy the ad spot, and serve the ad. This all happens automatically in real time. Welcome to the brave new world of the demand-side platform (DSP) and real-time bidding (RTB) exchange.