James Kielty
Latest Articles by James Kielty
How to improve app monetization (improved ad targeting)
August 28, 2019, by James Kielty
Monetizing apps by adding ads is a popular way for creators to fund their efforts. Consumers are more likely to install an app which doesn’t have an up-front fee, so in-app advertising is a natural fit for both parties. However, as apps don’t function the same way as browsers do, the default exchange between the... Read More
Android v iOS market share – 2019
June 6, 2019, by James Kielty
Our latest dive into Android v iOS market share compares data from Q1 2019 with the previous year. In Canada, iOS lost over 10% share. It also lost over 12% in Egypt, 14% in Ireland, 9% in Italy and Japan, and a concerning 18.17% in Portugal. There were some gains, though, such as 11.65% in... Read More
The DeviceAtlas Guide to Device Detection for Video Advertising
May 29, 2019, by James Kielty
Video as an online trend is nothing new, but there’s no doubt that video consumption on the web has skyrocketed – time spent watching video is growing rapidly. Consider the following numbers to get an idea of just how big video has become: 75% of mobile traffic will be video by 2020 –... Read More
Under pressure in the UK, how popular are Huawei smartphones?
May 1, 2019, by James Kielty
Huawei are in the headlines again – it’s been a hectic 12 months for the world’s second largest smartphone manufacturer. The latest news follows a leak from the UK’s National Security Council, confirming Huawei will be allowed to supply non-core 5G tech (such as antennas) for Britain’s emerging network needs. The news travelled quickly across... Read More
The most active bots and crawlers on the web
April 16, 2019, by James Kielty
Allowing web crawlers to scan your site is vital if you want your web pages to appear in Google, Bing and other search results. However, unwanted traffic spikes caused by non-human visitors can be costly in terms of bandwidth, website stability, potentially leading to site outages. To help you understand web crawlers, bots and spiders... Read More
Viewport, resolution, diagonal screen size and DPI for the most popular smartphones
April 1, 2019, by James Kielty
Knowing the specifications of a smartphone's screen allows you to better tailor and sculpt the experience for your users. In this post, we list the most common diagonal screen size in 35 countries across the world. Skip to country: Argentina Australia Brazil Canada Colombia Denmark Egypt Finland France Germany India Indonesia Ireland Israel Italy Japan... Read More
DeviceAssure launches at MWC19 (Video)
March 14, 2019, by James Kielty
On the final day of this year’s Mobile World Congress in Barcelona, the Afilias team took to the stage to present DeviceAssure. DeviceAssure allows for the identification of counterfeit and non-standard devices in real-time. This can help secure your network against the many threats posed by such devices, which were explained in the presentation. It’s... Read More
The most popular mobile browsers
March 14, 2019, by James Kielty
A well thought-out mobile strategy needs to take into account many characteristics of mobile users’ behaviour. With some analysis of mobile traffic from websites powered by DeviceAtlas, we can shed some light on the most popular mobile browsers in the largest markets. An effective mobile strategy starts with traffic analytics The first step when creating... Read More
What we liked at Mobile World Congress 2019
March 12, 2019, by James Kielty
With the 2019 Mobile World Congress done and dusted, we've compiled a list of the most impressive devices and gadgets we saw in Barcelona, as well as some of the notable speeches and announcements. While 5G was a constant this year, there was also plenty of comment around Huawei and the claims of Chinese government... Read More
The latest DeviceAtlas report investigates Android gains in Sweden and the smartphone upgrade cycle
February 25, 2019, by James Kielty
DeviceAtlas have released their latest Mobile Web Intelligence Report. This report looks at shifts in the mobile OS landscape over 2018, highlighting some interesting trends and changes. There’s also analysis of the smartphone upgrade cycle and the most common hardware specifications in 36 countries. Android v iOS 2018 was a turbulent year for both operating... Read More
