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  • Android - Posted by Veruska Anconitano on 10 May 2013
  • Facebook Home, Google and Android: who wins and who loses?
  • After the Overview of Facebook Home and how to install it on Android, it's time to have a look at Facebook Home from a business and developer perspective. From a strategic point of view, Facebook Home certainly has the potential to capture Android users, divert them away from Google’s services and draw them closer to the Facebook platform. So it is certainly a threat to Google in that it reduces Android’s flexibility, and therefore the strength of Google’s position.
  • Android - Posted by Veruska Anconitano on 08 May 2013
  • Overview of Facebook Home and how to install on Android
  • Facebook Home made a big splash late last month, but early indications show that users are far from considering this a "revolution" despite smartphone users around the world spending 18% of their time on Facebook.
  • Analytics - Posted by mclancy on 01 May 2013
  • Tracking mobile with Google Analytics
  • Mobile is becoming more important by the day and the figures speak for themselves: about 1 page out of every 8 was viewed using a mobile device (including tablets and phones) according to recent comScore research and last month Google released a study which showed that 77% of mobile searches were performed at home or at work even if a desktop PC was available.
  • Best Practices - Posted by Veruska Anconitano on 17 Apr 2013
  • The most common mistakes in smartphone sites according to Google
  • Google are paying ever more attention to the mobile market and so, developers pay attention when the Big G is making recommendations. Google recently published a document on the main mistakes people make when working on mobile websites for smartphones. If you look through the list you can definitely recognize a cornerstone of Google's approach: focus on the end user. Or put another way, "adopt the approach you want but be aware of your audience".
  • Best Practices - Posted by ronan on 05 Apr 2013
  • Global reach and dynamic page weight – is there a correlation?
  • Many reports on web page sizes issued in recent years point to the same conclusion: the web has a weight problem. The web seems to be gaining weight each year despite the fact that study after study has shown a strongly negative reaction from users to heavy web pages and resulting loading times.
  • Browsers - Posted by Veruska Anconitano on 04 Apr 2013
  • Why HTML5 still presents some problems on mobile
  • One of the debates of 2013 centres on which approach you should adopt to deliver a great user experience, while keeping costs at an acceptable level. This question often gets parsed as “HTML5 or native applications?” or “HTML or mobile site builders” or even something else entirely. But with all the vaunted promise of HTML5, just what does that ‘5’ mean when it comes to real world deployments?
  • Best Practices - Posted by Veruska Anconitano on 21 Mar 2013
  • Why Responsive Web Design is not always the best option for a mobile SEO strategy
  • There are a lot of misconceptions about what Google is saying about mobile SEO. First and foremost, Google doesn't mandate the use of Responsive Web Design (RWD) as best practice for SEO. Google expressly says "Google does not favor any particular URL format as long as they are all accessible to both Googlebot and Googlebot-Mobile” the bots Google uses to crawl desktop and Smartphone specific content. And it’s worth noting here that Google is crawling desktop and mobile content separately.
  • Best Practices - Posted by ronan on 12 Mar 2013
  • Performance is money, part 1: the end-user's wallet
  • Most web developers are familiar with the maxim that light is good: the idea that page performance matters to the end user experience is a truism at this point, backed up by a tremendous amount of real-world evidence, summarised quite nicely at websiteoptimization.com.
  • Publishing - Posted by ronan on 01 Nov 2012
  • Introducing Prism, a tool for testing device adaptation
  • Due to the multifarious nature of the mobile web, developers tend to spend a lot of time testing their work. If your site is designed to adapt to multiple different devices this effort is multiplied because you need to ensure that your detection is working correctly across multiple devices and that your response is appropriate in each case.
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