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Mobile web traffic: a dive into the data

What does web traffic from mobile devices actually consist of? Which devices are most popular and how much is "non-human" traffic?

  • Device Detection - Posted by gosiasodel - 23 Sep 2014
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    Mobile web traffic: a dive into the data

  • We all know that web site traffic from mobile devices is increasing rapidly. But what does it actually consist of? What devices are more popular or how large is the fraction of "non-human" traffic? There have been many reports and analysis done on web traffic in general, but there are also a couple of good reasons to look inside mobile web traffic data, that is, traffic to websites optimized for mobile device use.
  • Responsive Design - Posted by mclancy - 04 Apr 2014
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    RWD: Responsible Web Design and how websites cope with compromised connectivity

  • Like most people, I use the internet a lot in the evenings when I have some downtime. Although I live in the centre of European capital city (Dublin) which ought to be fairly weIl served with cell tower coverage, I also happen to live in an old house with 12 inch thick poured concrete walls. Getting good a connection for voice calls has never been guaranteed, so I wanted to check how well some major brand’s web presences would fare under my particular set of circumstances on a mobile network connection.
  • Geolocation - Posted by ronan - 03 Dec 2013
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    The Oxymoron of Mobile Privacy

  • Introduction There could hardly be a more perfect privacy invasion machine than today's smartphone. It's with you at all times, it knows precisely where you are, it can see and hear you and it knows exactly what you are doing much of the time. If data is the pollution of the digital age then your smartphone is an overweight 1970's V8 gas guzzler with asbestos brake pads, a leaky freon-charged AC system, burning leaded fuel as it barrels down the highway: you are silently spewing out reams of potentially harmful data all day, every day.
  • Responsive Design - Posted by mclancy - 13 Nov 2013
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    Mobile and Web: restating our assumptions

  • Much like Max Cohen, the tortured mathematician looking for order in chaos in the classic movie Pi, we all find ourselves constantly reevaluating our assumptions and thinking on the issues at the intersection of mobile and web. Which is how it ought to be. In such a fast moving environment, sticking one's head in the sand isn’t really an option. By the time you raise your head and take a look around, chances are you will be looking at a completely different landscape.
  • Analytics - Posted by mclancy - 01 May 2013
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    Tracking mobile with Google Analytics

  • Mobile is becoming more important by the day and the figures speak for themselves: about 1 page out of every 8 was viewed using a mobile device (including tablets and phones) according to recent comScore research and last month Google released a study which showed that 77% of mobile searches were performed at home or at work even if a desktop PC was available.
  • Best Practices - Posted by ronan - 05 Apr 2013
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    Global reach and dynamic page weight – is there a correlation?

  • Many reports on web page sizes issued in recent years point to the same conclusion: the web has a weight problem. The web seems to be gaining weight each year despite the fact that study after study has shown a strongly negative reaction from users to heavy web pages and resulting loading times.
  • Responsive Design - Posted by Staff - 21 Mar 2013
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    Why Responsive Web Design is not always the best option for a mobile SEO strategy

  • There are a lot of misconceptions about what Google is saying about mobile SEO. First and foremost, Google doesn't mandate the use of Responsive Web Design (RWD) as best practice for SEO. Google expressly says "Google does not favor any particular URL format as long as they are all accessible to both Googlebot and Googlebot-Mobile” the bots Google uses to crawl desktop and Smartphone specific content. And it’s worth noting here that Google is crawling desktop and mobile content separately.
  • Content Adaptation - Posted by ronan - 12 Mar 2013
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    Performance is money, part 1: the end-user's wallet

  • Most web developers are familiar with the maxim that light is good: the idea that page performance matters to the end user experience is a truism at this point, backed up by a tremendous amount of real-world evidence, summarised quite nicely at
  • Authoring - Posted by ronan - 11 Apr 2012
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    Anatomy of a mobile web experience:

  • This is the second article in a series about how the major internet brands deliver their mobile web experience. The previous article is available here: Anatomy of a mobile web experience:
  • Design Patterns - Posted by ronan - 28 Mar 2012
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    Anatomy of a mobile web experience:

  • In a recent blog post that I did here on mobiForge (Server-side device detection used by 82% of Alexa top 100 sites) some people expressed surprise that a 47 byte difference in the HTML payload delivered by Google to different devices constituted a significant level of server-side adaptation. On checking my results, it turned out that this minor 47 byte file size difference actually masks an entirely different HTML document served to