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25 mobile market statistics that you should know in 2015

We have researched what we believe to be some of the most astounding and notable statistics relating to mobile marketing in 2015 so far.

  • - Posted by Gregory Twohig - 25 Jun 2015
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    25 mobile market statistics that you should know in 2015

  • We have researched what we believe to be some of the most astounding and notable statistics relating to mobile marketing in 2015 so far. One of the most critical activities of any business is to keep up-to-date with emerging and growing technology. Mobile phone technology has huge potential for any business, and can allow them to reach out to new customers in a very effective way.
  • Responsive Design - Posted by ruadhan - 05 May 2015
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    Google's Mobile-Friendly Test: can a Spruce Goose really fly?

  • There has been a lot written recently about Google's mobile-friendly search algorithm update, starting first with SEO expert blogs, and ending up being covered by mainstream media sites. The update promised to penalise sites for not being mobile-friendly.
  • HTML5 - Posted by ronan - 16 Apr 2015
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    Understanding web page weight

  • Page weight is the gravity of the web—a relentless downwards drag, ever present and utterly unavoidable. Understanding it is a critical aspect of a successful web strategy. We’ll be doing a series of articles on page weight covering background, measurement and reduction. In this article, part I of the series, we’ll talk about the importance of page weight.
  • Browsers - Posted by ruadhan - 13 Apr 2015
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    Webviews and User-Agent strings

  • Much is made of the comparative times spent browsing the web vs engaging with native apps in the apps vs web debate. An often overlooked part of the discussion is that when engaged with a native app some portion of this time is spent actually on the web, via a webview. We'll get to what a webview is in a minute, but for now, what this means is that although the user is in an app, he or she is effectively browsing the web.
  • - Posted by pawelpiejko - 13 Mar 2015
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    Mobile Web Traffic Report Q4 2014

  • Getting hard data on the fast-changing, complex mobile landscape can play a key roles in your mobile strategy, and we have a report that can help you with just that. This paper gives you all the need-to-know information on mobile web traffic today so that you can maximize your results for your target market. Traffic stats help you understand mobile user behaviour
  • Stats - Posted by pawelpiejko - 06 Jan 2015
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    36 must-know mobile market statistics for 2014

  • Getting to know the ins and outs of today’s mobile landscape is crucial for every business. Mobile web search was predicted to surpass desktop, while the number of smartphones worldwide was expected to hit over 1.3 billion during 2014. These are just two mind-blowing mobile-related statistics which prove that today no business should ignore mobile users. Continue reading to discover 36 up-to-date mobile stats giving you an overview of the mobile market in 2014.
  • mCommerce - Posted by ruadhan - 05 Dec 2014
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    M-commerce insights: Retailers in action

  • For the third part of our m-commerce series (see part 1, part 2), we decided to look more closely at two websites that have chosen different approaches to mobile. One, Maplin, has chosen an adaptive approach without a unique mobile URL, while the other, Currys, went with an RWD approach. Both are electronics retailers based out of the United Kingdom.
  • mCommerce - Posted by ruadhan - 25 Nov 2014
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    M-commerce insights: Mobile users and context

  • Our last article on m-commerce looked at the effect of performance on conversions for e-retailers. In this second part, we take a look at how user context is used to optimise and adapt content by major e-retailers, and how this can affect conversions.
  • mCommerce - Posted by ruadhan - 19 Nov 2014
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    M-commerce insights: Give users what they want, and make it fast

  • With Black Friday fast approaching, and this year’s predicted to be the busiest since 2006, we thought it an opportune time to take an in-depth look at e-commerce – specifically, at mobile e-commerce (m-commerce). M-commerce is a strand of online retail that’s nudging close to taking up 20% of total annual online sales; appreciating its business significance, and coming up with a viable mobile retail strategy, is, thus, crucial.
  • iPhone - Posted by mclancy - 15 Oct 2014
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    iPhone 6: Is Apple Fragmented?

  • “6 plus users are getting just the tiniest, tiniest taste of android hardware spec fragmentation hell right now” (@zpower) “Even after an hour of use I'm annoyed with apps that haven't been updated for the iPhone 6 screen size. Hurry devs!” (@isrob) Just some of the comments on the iPhone 6 release suggest that fragmentation woes have come to the iOS platform.
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