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M-commerce insights: Mobile users and context

How are big brands using mobile user context to adapt content for m-commerce?

  • mCommerce - Posted by ruadhan - 25 Nov 2014
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    M-commerce insights: Mobile users and context

  • Our last article on m-commerce looked at the effect of performance on conversions for e-retailers. In this second part, we take a look at how user context is used to optimise and adapt content by major e-retailers, and how this can affect conversions.
  • mCommerce - Posted by ruadhan - 19 Nov 2014
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    M-commerce insights: Give users what they want, and make it fast

  • With Black Friday fast approaching, and this year’s predicted to be the busiest since 2006, we thought it an opportune time to take an in-depth look at e-commerce – specifically, at mobile e-commerce (m-commerce). M-commerce is a strand of online retail that’s nudging close to taking up 20% of total annual online sales; appreciating its business significance, and coming up with a viable mobile retail strategy, is, thus, crucial.
  • iPhone - Posted by mclancy - 15 Oct 2014
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    iPhone 6: Is Apple Fragmented?

  • “6 plus users are getting just the tiniest, tiniest taste of android hardware spec fragmentation hell right now” (@zpower) “Even after an hour of use I'm annoyed with apps that haven't been updated for the iPhone 6 screen size. Hurry devs!” (@isrob) Just some of the comments on the iPhone 6 release suggest that fragmentation woes have come to the iOS platform.
  • Device Detection - Posted by gosiasodel - 23 Sep 2014
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    Mobile web traffic: a dive into the data

  • We all know that web site traffic from mobile devices is increasing rapidly. But what does it actually consist of? What devices are more popular or how large is the fraction of "non-human" traffic? There have been many reports and analysis done on web traffic in general, but there are also a couple of good reasons to look inside mobile web traffic data, that is, traffic to websites optimized for mobile device use.
  • Responsive Design - Posted by mclancy - 04 Apr 2014
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    RWD: Responsible Web Design and how websites cope with compromised connectivity

  • Like most people, I use the internet a lot in the evenings when I have some downtime. Although I live in the centre of European capital city (Dublin) which ought to be fairly weIl served with cell tower coverage, I also happen to live in an old house with 12 inch thick poured concrete walls. Getting good a connection for voice calls has never been guaranteed, so I wanted to check how well some major brand’s web presences would fare under my particular set of circumstances on a mobile network connection.
  • Stats - Posted by mobiThinking - 13 Jun 2014
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    Global mobile statistics 2014 Home: all the latest stats on mobile Web, apps, marketing, advertising, subscribers, and trends...

  • The mobiThinking compendium of mobile statistics and research The stats, all the stats and nothing but the stats In the past three years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better.
  • Android - Posted by mobiThinking - 10 Apr 2014
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    Mobile browsing stats: why do iOS users surf more than Android users?

  • If Android smartphones and now tablets (as of 2013) outsell iOS devices so convincingly worldwide, why do iOS devices command such a substantial share of mobile browsing in Western markets such the US? This blog post examines why this happens today and whether this will continue to be the case in the future, and what it all means for your mobile strategy.
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