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Guides to mobile money in Malaysia and Singapore from Shift Thought

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Posted by mobiThinking - 18 Jan 2013
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Update (February 2013):

The Mobile Money Asia Conference and the competition are now over. But the briefings on Mobile Money in Malaysia and Mobile Money in Singapore from Shift Thought’s Charmaine Oak are still available as a free download. Click on the links above or below.
• For upcoming events see: Mobile events 2013: best mobile conferences, great discounts.

Guides to mobile money in Malaysia and Singapore + Chance to win tickets for Mobile Money Asia Conference

The good folks at Shift Thought and Mobile Money Asia have sent in two background briefings by Charmaine Oak, Shift Thought’s practice lead on Digital Money on mobile money in Malaysia and Singapore, to help everyone get in the mood for the conference that takes place on January 28-31, 2013 in Kuala Lumpur, Malaysia. The Malaysia guide was published December 2012, so is right up to date. The Singapore guide was published a year ago, but is still worth a read. Download them by clicking on the link above or below.

The organizers have also donated two conference tickets to give away in a competition. The winners will be the first two readers to send us the correct answers to the questions below.

According to the Malaysia guide:

Q1) The report describes Malaysia as the “Turkey of the East”, because both countries: A) Are great places to run mobile-money pilots; B) Have a similar numbers of mobile subscribers; C) both famous for belly dancing?

Q2) The Maxis Aircash Wallet allows customers to send money from their mobile phone to which counries: A) Philippines, Indonesia and Bangladesh? B) China, India and Indonesia? C) India, Indonesia and Singapore?

According to the Singapore guide:

Q3) Singapore was one of the first countries to introduce a nationwide standard for electronic smartcards to ensure consumers only need one card for micropayments nationwide whether for transportation or retail. This standard is called: A) SEPASS; B) CEPAS; C) SHERPAS.

Q4) The Singapore Government pledged that there would be how many retail points and taxis accepting mobile payment by mid-2012: A) 5,000; B) 10,000 or C) 20,000?

And from the Mobile Money Asia Website:

Q5) The Mobile Money Asia Conference takes place on January 28-31, but at what location, was it the: A) Mandarin Oriental Hotel, Kuala Lumpur; B) Marriot Renaissance Hotel Kuala Lumpur, KL; or C) DoubleTree Hilton Hotel, Kuala Lumpur?

Email your answers to editor(at)

If you don’t win, don’t despair because mobiThinking readers can save 20 percent on this conference with the discount code ASIAMOBIT.

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Posted by mobiThinking - 18 Jan 2013

mobiThinking's picture

mobiThinking focuses on everything you need to know on the business of mobile and web. With an exhaustive compendium of mobile statistics, practical guides to mobile agencies, ad networks, top mobile markets and more; interviews and analysis, industry events and awards.

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