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Video: Want to engage young people? Think mobile Web. Christian Louca, YOC talks to mobiThinking

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Posted by mobiThinking - 03 Oct 2011
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Christian Louca, global managing director of mobile advertising network YOC Performance answers the following questions in this interview:

0:08 Why is it essential that brands have a mobile strategy?
0:38 Why is just doing an iPhone or Android app not a mobile strategy?
2:18 Why is a mobile site an essential part of a long-term mobile strategy?
2:53 Why should a Website identify mobile users?
3:50 How can advertising help mobile sites make money?
4:48 What is your top tip for a successful mobile Website?

There are nine video interviews in this series:

• How mobile Web should fit into your digital strategy – ILICCO ELIA, head of mobile, LBi
• Autotrader: lessons from a decade on the mobile Web – Amy Gale, Autotrader Mobile
• Five top tips for a great mobile Website – Phillip Clement, Bemoko
• Why HTML5 changes everything – Dimitrios Kontarinis, VP of innovation, Velti
• Mobile’s role in the advertising world – Russ Lidstone, CEO, Euro RSCG
• Device Atlas powers device detection on the Adfonic mobile ad network – Wes Biggs, Adfonic; Eileen O'Sullivan, dotMobi
• Want to engage young people? Think mobile Web – Christian Louca, YOC
• What is mobile government or m-government? – Nick Jones, head of digital, PM's Office and COI
• What is a mobile affiliate network? – Vianney Settini, MobPartner

• Be the first to know about mobiThinking news, guides, competitions etc… follow mobiThinking on Twitter: @mobithinking.

And don’t miss:

• What makes EMEA the world’s most exciting mobile market? Interview with Paul Berney, MD, MMA EMEA
• Compelling content: tips for making useful, sticky mobile Web sites and apps (part 1)
• The mobile city project – the blueprint of a truly mobilized city
• The insider’s guide to device detection: give your Website visitors the site they deserve
• The insiders' guides to world’s greatest mobile markets • Latest country guide: Brazil
• Guide to mobile ad networks
• Guide to mobile agencies
• Guide to mobile industry awards
• The big compendium of global mobile stats


Posted by mobiThinking - 03 Oct 2011

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mobiThinking focuses on everything you need to know on the business of mobile and web. With an exhaustive compendium of mobile statistics, practical guides to mobile agencies, ad networks, top mobile markets and more; interviews and analysis, industry events and awards.

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