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Engaging video on mobile in China, packed with stats, from Group M

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Posted by mobiThinking - 19 Jul 2013
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This excellent video was created for Group M, the parent of Maxus, MEC, MediaCom, Mindshare and Xaxis, by Seen Vision, using data from the Group M Interaction survey (July 2013) and various third-party stats.

The survey, conducted by Decision Fuel, collected data from 981 Chinese smartphone users by mobile phone, which is a large enough sample to give a meaningful indication of what’s happening in the world’s number 1 mobile market. It’s also good to see mobile data being collected by m-research.

The video takes the viewer through the mobile day with lots of wow stats with data from its own survey, intermingled with stats from elsewhere. The stats from the video are transcribed below the video. The sources aren’t made clear in the video, but mobiThinking has identified some, and hopes to make the rest clear with the help of Group M.

The stats highlighted in the video:

Respondents = the proportion of smartphone users who replied to the survey, who said they…)

• 73 percent of respondents wake up to their phone alarms (Group M).
• 420 million mobile Internet users in China at the end of 2012 (CNNIC). mT note: this have now grown to 464 million mobile Web users.
• Mobile is the No1 Internet access device – mobile access: 75 percent; PC access: 71 percent (CNNIC). mT note: mobile access has now grown to 79 percent).
• 80 percent of respondents use mobile phones on public transport (Group M).
• 20 percent of taxi drivers use the DiDi taxi app, (source unknown).
• In 2013, China became the world’s top smartphone, ahead of US (source unknown). mT note: argueably earlier – smartphone sales in China overtook US in late 2011/early 2012 according to Strategy Analytics/Canalys, .
• 77 percent of respondents never download paid apps (Group M).
• 60 percent of apps are not used one week after downloading (Group M).
• 66 percent of respondents have used their phones to break off a relationship (Group M).
• In the first minute of Chinese New Year, Sina Weibo users sent 730,000 tweets (Sina Weibo via The Next Web).
• 65 percent of respondents have used their phones to beautify a picture before sending (Group M).
• Mobile’s share of online video traffic 08/2013: 16 percent; 02/2013: 33 percent (source unknown).
• 20 percent of iOS downloads are in China (source unknown).
• 2012 Daily IM messages (190 billion) exceeded SMS (176 billion) (source unknown).
• WeChat, messaging app, had 400 million users in February 2013 (source unknown).
• 95 percent of respondents use their phone before bed: 48 percent check WeChat; 40 percent check Sina Weibo (Group M).
• Over 1.5 million mothers prurchase baby items on Taobao mobile each month, as of Q4 2012 source unknown); 3.30 am is a buying peak.
• Mobile e-commerce in China totaled 50 billion Yen (US $8.1 billion) in 2012 a 600 percent increase on 2011 (source unknown).

Further reading on China (assuming you like stats):
• The 100 million club: the top 10 mobile markets by number of mobile subscriptions
• Mobile Web overtakes PC Web in China
• China: 1 billion mobile subscribers, 400 million mobile Web users and No1 smartphone market
• Why Asia will (continue to) dominate the mobile Web

Don’t miss:

• The rise of mobile Web; mobile for good: trends from Cannes Mobile Lions 2013
• Guide to mobile industry awards • Check out the video case studies: Cannes Mobile Lions 2013
• Google search to punish mobile Web bad practice, including download-our-app interstitial ads
• Mobile payments surpass $235 Billion in 2013; NFC still disappointingly small
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• Websites must be mobile-friendly to comply with FTC’s new digital advertising guidelines
• The big compendium of global mobile stats • Latest update: Mobile apps
• The insiders' guides to world’s greatest mobile markets • Latest country guide: Sweden
• Mobile/smartphone sales 2012: the big picture
• Guide to mobile ad networks • Latest ad network profiles: DMGTwinpine
• Guide to mobile agencies • Latest agency profiles: PontomobiThe Hyperfactory
• Mobile events 2013 • best conferences, great discounts and free tickets •
• Most popular content on mobiThinking in 2012



Posted by mobiThinking - 19 Jul 2013

mobiThinking's picture

mobiThinking focuses on everything you need to know on the business of mobile and web. With an exhaustive compendium of mobile statistics, practical guides to mobile agencies, ad networks, top mobile markets and more; interviews and analysis, industry events and awards.

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