It goes without saying that mobile commerce is growing rapidly. Here are some selected statistics confirming that mobile-driven sales are increasingly important. You’ll also find some selected stats on mobile banking and mobile ads spend.
→ 36 must-know mobile market statistics for 2014 – table of contents
23. M-commerce share in retail sales
In 2013, retail m-commerce reached $42.13 billion sales. eMarketer estimates this figure to have increased to total $57.79 billion in 2014. The study predicts that m-commerce will have represented one-fifth of all retail online sales and 1.2% of total retail sales in 2014.
Source: mobiForge
24. Time spent on mobile retail websites
55% of all time spent on online retail websites in June 2013 occurred on mobile devices, according to a comScore study. Smartphones accounted for 44% of retail Internet time while tablets accounted for 11%.
Source: InternetRetailer
25. Mobile banking
19% of users in the US used mobile phone banking within the past 12 months according to a report released in July 2014. The most popular activities among mobile banking users were:
| Activity | % of users | |
|---|---|---|
| 1 | Checking account balance or recent transactions | 90% |
| 2 | Downloading a mobile banking app | 48% |
| 7 | Transferring money between two accounts | 42% |
| 8 | Receiving text messages or alerts from a bank | 33% |
| 8 | Paying bills on a mobile device using bank’s website or app | 26% |
Source: StatisticBrain
26. Mobile ad spend
US mobile search ad spending reached $8.72 billion in 2014, which is 38.1% of all digital search ad spending. This figure will grow to a little over 50% in 2015, according to eMarketer. This trend is predicted to continue, with 76.7% of US search spend going to mobile in 2018 ($25.69 billion).
Source: eMarketer
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