Tag Archives: mCommerce

M-commerce insights: Retailers in action

For the third part of our m-commerce series (see part 1, part 2), we decided to look more closely at two websites that have chosen different approaches to mobile. One, Maplin, has chosen an adaptive approach without a unique mobile URL, while the other, Currys, went with an RWD approach. Both are electronics retailers based out of the United Kingdom... Read More

M-commerce insights: Mobile users and context

Our last article on m-commerce looked at the effect of performance on conversions for e-retailers. In this second part, we take a look at how user context is used to optimise and adapt content by major e-retailers, and how this can affect conversions... Read More

M-commerce insights: Give users what they want, and make it fast

With Black Friday fast approaching, and this year’s predicted to be the busiest since 2006, we thought it an opportune time to take an in-depth look at e-commerce – specifically, at mobile e-commerce (m-commerce). M-commerce is a strand of online retail that’s nudging close to taking up 20% of total annual online sales; appreciating its business significance, and coming up with a viable mobile retail strategy, is, thus, crucial... Read More

What is m-commerce? How big is it really? And why any company who sells anything needs it, now

The stats tell us that mobile commerce (m-commerce) is big and growing fast. It all sounds very impressive when included in conference slides or presentations to clients/bosses. But closer analysis shows that analyst estimates vary massively and m-commerce is actually still only a small proportion of commerce generally, though is a fast-growing proportion of e-commerce. It isn’t the consumers that are the issue – research shows that they are keen to shop using their mobile device... Read More

Global mobile statistics 2014 Section G: Mobile banking and m-money; Section H: Venture capital (VC) investment in mobile

FINDING YOUR WAY AROUND THE MOBILE STATS COMPENDIUM:... Read More

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