Ruadhán O'Donoghue

Ruadhán O'Donoghue

Mobile and web developer & consultant. Editor & contributor at mobiForge. Author of "AMP: Building Accelerated Mobile Pages"

Latest Articles by Ruadhán O'Donoghue

Phone in snow

2017: Year in review

As we close in on 2018, it’s that time of year again when we reflect on what’s happened. 2017 has turned out to be another great year for the web. 2017: The year of the PWA There were lots of PWA good-news stories in 2017. We saw PWAs start to be distributed in platform app...

Windows Phone: A history

In October 2017 Microsoft announced that Windows Phone would no longer be developed. This was on the cards for some time, due to poor sales and low adoption, and even despite developer incentives, Microsoft failed to gain the level of developer interest needed to bring its ecosystem to critical mass. To mark this sad demise...

Switching lever

Your most frequent visitors don’t benefit from your AMP pages

With the most common AMP configuration, your most frequent visitors will get a worse experience than drive-by, random visitors. How can this be? Default AMP setup The most common, default, setup for AMP pages is to deploy them alongside your existing non-AMP site. You add a <link rel="amphtml" ...> tag to your existing pages that...

Service worker cog

Safari service workers and other PWA good news stories

It’s been a while since we’ve checked in on the state of Progressive Web Apps, there’s much to talk about. Here’s a whirlwind update of the major PWA news over the past few months. 1. Service workers support in Safari Probably the biggest news in PWA land is that during August the status of Service...

Notch cake

iPhone X notch advice for web developers

We’ve arrived at a new era of edge-to-edge, bezel-less phone screens. The trend toward smaller bezels has been coming for some time now, but a (perhaps unexpected) side-effect is the notch! The Essential notch While most people may be aware of the new iPhone X’s sensor housing, aka notch, it’s less well known that Apple...

The mobile video revolution: are you ready?

Ever since the first TV made its debut in the mid 1920s, the human race has been having a love affair with moving pictures. Since then we’ve witnessed an evolution from linear, tune-in-or-miss-out programming, to video-on-demand, to live-streaming. And now video’s taking over the internet. Would anyone have believed you if, in the 1920s, you...

Old phone and iphone

Why HTML5 is killing Flash: it’s the devices, people!

It’s 7 years now since Steve Jobs famously declared war on Flash in an open letter entitled Thoughts on Flash. With his knack for prescience, only now is it really looking like it’s lights out for Flash. In response, during the Android Keynote at Google IO 2010, Vic Gundotra cheekily declared that "it turns out on the Internet people use Flash", that Android would still support Flash, and that it was “much nicer than just saying no”...

Bill boards

Mobile ad UX: how to use ads and alienate people

As a follow up to our previous article on the rising prevalence of ad blockers we thought it would be useful to review the types of ad that are likely to deliver a poor user experience, annoy your visitors, and sink your conversion rates. Ads, even at the best of times, aren’t particularly liked by...

Stop signs

Let them block ads!

A lot has happened since we last took a look at the ad blocking landscape—time to come up for some air. Although ad blockers have been used in desktop browsers for years, it all really kicked off in September 2015 when Apple opened up iOS for ad blocker plugins, and since then there’s been a...

AMP logo

AMP: thoughts on a 2 billion page project

At Google IO this year it was announced that there are now over 2B AMP pages live on the web, and counting. This is massive for a project that opened to the public only last year. When you look at the number of domains, around 900K, it’s not quite as impressive. Many of the 2B...

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