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  • Advertising - Posted by ruadhan - 20 Jun 2014
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    Ad targeting in a multi-screen world

  • The latest whitepaper to be published by dotMobi takes an in-depth look at some of the technologies and issues involved in implementing real-time ad exchange networks in a multi-device environment. It takes us on a journey through the mobile ad service chain, highlighting where device-diversity and detection can be leveraged to get the most out of ad targeting in a multi-screen world.
  • iPhone - Posted by ronan - 27 Mar 2014
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    Android: platform of the next decade or revenue backwater?

  • This week was an interesting one for the perennial Android vs. iOS debate. Horace Dediu kicked things off on Sunday with a few infographics depicting the dominant smartphone ecosystems: This was picked up on by Cennydd Bowles and a sparkling debate ensued.
  • Responsive Design - Posted by mclancy - 13 Nov 2013
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    Mobile and Web: restating our assumptions

  • Much like Max Cohen, the tortured mathematician looking for order in chaos in the classic movie Pi, we all find ourselves constantly reevaluating our assumptions and thinking on the issues at the intersection of mobile and web. Which is how it ought to be. In such a fast moving environment, sticking one's head in the sand isn’t really an option. By the time you raise your head and take a look around, chances are you will be looking at a completely different landscape.
  • Responsive Design - Posted by ronan - 06 Nov 2013
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    Open discussion with Mozilla on the use cases for UA strings

  • Yesterday, Mike Taylor from Mozilla kicked off a very interesting open discussion on the use cases for user agent (UA) strings on the modern web. The results of this document will ultimately end up on the Mozilla wiki.
  • Best Practices - Posted by ronan - 05 Apr 2013
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    Global reach and dynamic page weight – is there a correlation?

  • Many reports on web page sizes issued in recent years point to the same conclusion: the web has a weight problem. The web seems to be gaining weight each year despite the fact that study after study has shown a strongly negative reaction from users to heavy web pages and resulting loading times.
  • Responsive Design - Posted by Staff - 21 Mar 2013
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    Why Responsive Web Design is not always the best option for a mobile SEO strategy

  • There are a lot of misconceptions about what Google is saying about mobile SEO. First and foremost, Google doesn't mandate the use of Responsive Web Design (RWD) as best practice for SEO. Google expressly says "Google does not favor any particular URL format as long as they are all accessible to both Googlebot and Googlebot-Mobile” the bots Google uses to crawl desktop and Smartphone specific content. And it’s worth noting here that Google is crawling desktop and mobile content separately.
  • Publishing - Posted by ronan - 01 Nov 2012
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    Introducing Prism, a tool for testing device adaptation

  • Due to the multifarious nature of the mobile web, developers tend to spend a lot of time testing their work. If your site is designed to adapt to multiple different devices this effort is multiplied because you need to ensure that your detection is working correctly across multiple devices and that your response is appropriate in each case.
  • Design Patterns - Posted by ronan - 28 Mar 2012
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    Anatomy of a mobile web experience: google.com

  • In a recent blog post that I did here on mobiForge (Server-side device detection used by 82% of Alexa top 100 sites) some people expressed surprise that a 47 byte difference in the HTML payload delivered by Google to different devices constituted a significant level of server-side adaptation. On checking my results, it turned out that this minor 47 byte file size difference actually masks an entirely different HTML document served to
  • Content Adaptation - Posted by mclancy - 23 Feb 2012
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    Future of the Mobile Web Whitepaper

  • We're very happy to publish this paper arising from the The Future of the Mobile Web event held at the Dublin Convention Centre in January 2012. We covered a lot of ground and the paper is a serious attempt to capture all the topics covered from HTML5 to responsive design to device detection and many others. We found it to be a very worthwhile process to listen, validate our ideas and learn from others in the process of writing it. We hope it is useful to a wider readership also.
  • - Posted by ronan - 11 Jan 2012
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    Server-side device detection used by 82% of Alexa top 100 sites

  • About 82% of the Alexa 100 top sites use some form of server-side device detection to serve content on their main website entry point. As you descend from the top 10 to the top 25 and top 100 sites the percentage of sites using server-side detection falls from 100% to 96% to 82%. This is an interesting fact given the all of the recent discussion in the blogosphere of responsive design using client-side techniques such as media queries.
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