Martin Clancy

Martin Clancy



Latest Articles by Martin Clancy

Why your content doesn’t work on mobile

Anyone involved in developing content for the mobile web is probably already aware of the huge performance challenges on mobile. There is now widespread acceptance that we should budget for performance just as much as we should for design, and functionality. Perhaps even more so. So why are many websites still failing users by serving... Read More

Mobile audience growth driven by web, not apps: report

Comscore’s latest report focuses on native app usage in the US, there are some interesting nuggets on mobile web usage we felt merited a mention on mobiForge. The report, which is base on aggregated data from several Comscore platforms shows that growth on mobile platforms continues apace, albeit at a slower rate than previous years. The report leads with figures on time spent in mobile apps, on the mobile and desktop web, but pivoting to audience figures, or eyeballs if you prefer, reveals that mobile web is driving huge gains... Read More

India says no to Facebook’s Free Basics

Facebook's initiative to connect billions of unconnected users to the internet appears to have foundered on the rocks of net neutrality amidst a backlash from many commentators, not least the Indian Telecoms regulator... Read More

Measure your Website Performance on Mobile

Mobile Web - Bigger than Apps Back in 2008 (yes, it was that long ago), Mary Meeker made her famous prediction that mobile would eclipse desktop by 2014. Fast forward more than half a dozen years and the latest KPCB mobile statistics show that mobile now accounts for 51% of time spent online in the USA. Mobile traffic growth still ramping... Read More

Ad Blocker Technology

The increasing trend towards screening out ads from web content using browser extensions or apps has hit the mainstream since Apple added support for Ad blockers in iOS9. Up until then, while possible, it was less straightforward to block ads on Apple’s Safari browser for iPhones and iPads... Read More

Google Initiative to Penalize App Banners Points Future Direction of Web

At the top of the month, Google announced the latest in a series of measures aimed at improving the mobile experience by making further changes to its mobile search ranking algorithms. This time, Google has taken aim at app install banners that obscure a significant part of webpage content on transition from the search results. From November onwards, Google will penalize this practice and offending sites risk worsening their rankings on mobile search... Read More

Google I/O Event

Google's I/O event, which kicks off today, has already impressed with its web app. The fully responsive site not only looks great with material design throughout, it also caches to your device so that you can browse it even if you're offline. Plan and manage your offsite visit directly from here. Just make sure you have good connection to cache the site and watch the streams... Read More

Free service to identify device type, browser and OS

If you are looking for an easy and reliable way to identify device type (mobile, tablet, desktop, TV etc), OS and browser in your web applications, then you may want to check out a new free tool for that express purpose released by DeviceAtlas... Read More

Detecting Language Preference from the Browser with Accept Header

Some time ago I was on a trip to Germany for the Smashing Mag event. Several websites I visited (including the world’s largest search engine) asked me to confirm my language preferences based on my current physical location. This struck me as a rather inefficient approach to setting language preferences. Especially given the language of the browser is readily available to web publishers as part of the HTTP request... Read More

iPhone 6: Is Apple Fragmented?

“6 plus users are getting just the tiniest, tiniest taste of android hardware spec fragmentation hell right now” (@zpower) “Even after an hour of use I'm annoyed with apps that haven't been updated for the iPhone 6 screen size. Hurry devs!” (@isrob) Just some of the comments on the iPhone 6 release suggest that fragmentation woes have come to the iOS platform... Read More

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