Martin Clancy

Martin Clancy

Editor and contributor at mobiForge. Day job, Head of Marketing at Afilias' mobile and web division. I lead the marketing efforts on DeviceAtlas.

Latest Articles by Martin Clancy

Huawei now number 3 device manufacturer: New report on mobile usage

The latest Mobile Intelligence report released by DeviceAtlas shines a light on trends and developments in the device market, based on usage of different devices around the world. The report shows Huawei is now the third biggest device manufacturer after Samsung and Apple, a finding mirrored by IDC in their latest shipments data which puts...

Physical Web is dead

The Physical Web is dead, long live the physical web

Launched in 2014 Google’s Physical Web project promised much, but seems to have died a quiet death over the last few months. This post takes a look at what the technology promised, and the speed bumps it hit along the way that may ultimately prove to have derailed it. Everything is a tap away Google’s...

Image by Minesweeper

User Agent parsing: how it works and how it can be used

The User-Agent is a central piece of web architecture and plays an important role in content negotiation. It was created with the express intention of building the ability to address users making requests with different clients or ‘agents’ differently, depending on capabilities or context. This article will answer many of questions you may have around...

Mobile web performance on news websites too slow for many

We’ve written extensively on mobiForge on how web performance on mobile devices really makes a huge difference to your visitors and your business. We’ve also highlighted that the fast metropolitan WiFi speeds enjoyed in the offices of many content creators simply aren’t reflected in the real world where the vagaries of the network and the...

Why your content doesn’t work on mobile

Anyone involved in developing content for the mobile web is probably already aware of the huge performance challenges on mobile. There is now widespread acceptance that we should budget for performance just as much as we should for design, and functionality. Perhaps even more so. So why are many websites still failing users by serving...

Mobile audience growth driven by web, not apps: report

Comscore’s latest report focuses on native app usage in the US, there are some interesting nuggets on mobile web usage we felt merited a mention on mobiForge. The report, which is base on aggregated data from several Comscore platforms shows that growth on mobile platforms continues apace, albeit at a slower rate than previous years. The report leads with figures on time spent in mobile apps, on the mobile and desktop web, but pivoting to audience figures, or eyeballs if you prefer, reveals that mobile web is driving huge gains...

India says no to Facebook’s Free Basics

Facebook's initiative to connect billions of unconnected users to the internet appears to have foundered on the rocks of net neutrality amidst a backlash from many commentators, not least the Indian Telecoms regulator...

Measure your Website Performance on Mobile

Mobile Web - Bigger than Apps Back in 2008 (yes, it was that long ago), Mary Meeker made her famous prediction that mobile would eclipse desktop by 2014. Fast forward more than half a dozen years and the latest KPCB mobile statistics show that mobile now accounts for 51% of time spent online in the USA. Mobile traffic growth still ramping...

Ad Blocker Technology

The increasing trend towards screening out ads from web content using browser extensions or apps has hit the mainstream since Apple added support for Ad blockers in iOS9. Up until then, while possible, it was less straightforward to block ads on Apple’s Safari browser for iPhones and iPads...

Google Initiative to Penalize App Banners Points Future Direction of Web

At the top of the month, Google announced the latest in a series of measures aimed at improving the mobile experience by making further changes to its mobile search ranking algorithms. This time, Google has taken aim at app install banners that obscure a significant part of webpage content on transition from the search results. From November onwards, Google will penalize this practice and offending sites risk worsening their rankings on mobile search...

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