Research & Analysis
The most popular mobile browsers
March 14, 2019, by James Kielty
A well thought-out mobile strategy needs to take into account many characteristics of mobile users’ behaviour. With some analysis of mobile traffic from websites powered by DeviceAtlas, we can shed some light on the most popular mobile browsers in the largest markets. An effective mobile strategy starts with traffic analytics The first step when creating... Read More
The latest DeviceAtlas report investigates Android gains in Sweden and the smartphone upgrade cycle
February 25, 2019, by James Kielty
DeviceAtlas have released their latest Mobile Web Intelligence Report. This report looks at shifts in the mobile OS landscape over 2018, highlighting some interesting trends and changes. There’s also analysis of the smartphone upgrade cycle and the most common hardware specifications in 36 countries. Android v iOS 2018 was a turbulent year for both operating... Read More
The DeviceAtlas guide to detecting iPhones
January 3, 2019, by James Kielty
The latest DeviceAtlas whitepaper explains the difficulty around accurate device detection of iOS devices. In all Apple devices, the User-Agent string only indicates the hardware type, not the model. By parsing User Agents alone, all you’ll know is whether you’re dealing with an iPhone or an iPad. This leaves some useful properties outside your field... Read More
OS landscape shifts as Google & Apple bet on emerging markets
September 27, 2018, by James Kielty
The latest DeviceAtlas Mobile Web Intelligence report shows a resurgence in the use of feature phones, which have eaten into smartphone share in some markets. The report also revealed the popularity of dual SIM phones with rumors of support for this in new versions of iOS. There’s still life in older feature phones With Android... Read More
How the world’s top websites serve mobile visitors
September 26, 2018, by Martin Clancy
Now that site loading time is officially a ranking factor for Google SERPS, it’s timely to look at best practice in the area of web performance. The world’s biggest sites as ranked by Alexa, take this metric very seriously. And so they should. Just eking out small gains in the web performance can have big... Read More
