Research & Analysis

Why your content doesn’t work on mobile

Anyone involved in developing content for the mobile web is probably already aware of the huge performance challenges on mobile. There is now widespread acceptance that we should budget for performance just as much as we should for design, and functionality. Perhaps even more so. So why are many websites still failing users by serving...

The web performance impact of third-party libraries

In many ways the ease with which one can include third-party libraries in a web page is a testament to both the design of the web and extraordinarily rich and open ecosystem around it. With a few third-party services you can transform a static HTML page into a rich interactive experience with comments, media, analytics,...

Phone UX

Mobile UX: device-targeting and conversion rate optimization

Much is made of the impact that speed has on conversion rates on the web. It’s a message that has become increasingly important in recent years, as mobile penetration rates have soared. Much less has been made of the effect of device-targeted UX on conversions. It’s well known that conversion rates are lower on smartphones...

A page weight reference for the web – the 1 MB website

“Every line is the perfect length if you don’t measure it.” — Marty Rubin In engineering disciplines it’s very important to have fixed frames of reference to enable easy comparison of results. In the web developer community we already have many page weight measuring tools such as our own mobiReady and WebPagetest.org. So we have the weighing...

Up to a half of your website traffic may be non-human

A new report released by DeviceAtlas sheds some light on the share of web traffic generated by non-human visitors such as bots and crawlers during Q1 2016. The report also talks about mobile web traffic share generated by the most popular mobile OSes, phone models, screen sizes, and much more...

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