Gomez and dotMobi Latest Mobile Benchmark Data

Data for the Mobile Web Experience Benchmarks

The first-of-their kind Gomez / dotMobi benchmarks compare and rank the mobile Web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile Web sites — readiness, discoverability, speed, success and consistency.

The new benchmark data reveals that mobile Web sites were almost nine percent slower in April than in March. Conversely, fixed Web sites loaded three percent faster in April than in March, according to data from Gomez’s 18 Home Page Web Performance Benchmarks, revealing a widening performance gap between the mobile and fixed Web.

Data for the Mobile Web Experience Benchmarks:

• Airlines
• Banking
• Search

Benchmarks Testing Five Critical Mobile Web Experience Metrics

The Gomez / dotMobi benchmarks combine Gomez’s industry-leading web experience measurement methodology for the traditional PC-based Web with tools from dotMobi to test mobile Web performance across major wireless networks. The benchmarks test these five core metrics:

• Discoverability — how readily a consumer can find the mobile Web site using different URLs.
• Readiness — how well the mobile Web site renders on popular mobile devices.
• Availability — the percentage of successful transactions or the availability of a Web page.
• Response time — how long each page takes to download and the duration of an entire transaction.
• Consistency — how well the mobile Web site performs on different mobile carriers, in different geographies and time frames.