Tag Archives: Responsive Design

Machinery Mechanical Cogs Gears Machine

Adaptive web design dominates in the web’s top brands

Five years ago we ran an analysis of how the web’s top brands delivered web content to mobile. We found that 82% of the Alexa 100 used Adaptive Web Design (AWD, or server-side adaptation) in their websites to cater to different device classes. Since we ran this analysis RWD has become decidedly mainstream, an indispensable... Read More

Google’s Mobile-Friendly Test: can a Spruce Goose really fly?

There has been a lot written recently about Google's mobile-friendly search algorithm update, starting first with SEO expert blogs, and ending up being covered by mainstream media sites. The update promised to penalise sites for not being mobile-friendly... Read More

Understanding web page weight

Page weight is the gravity of the web—a relentless downwards drag, ever present and utterly unavoidable. Understanding it is a critical aspect of a successful web strategy. We’ll be doing a series of articles on page weight covering background, measurement and reduction. In this article, part I of the series, we’ll talk about the importance of page weight... Read More

Where’s the !@££@$£ content? The scourge of the spandex web.

How has it come to this? The gentleman in the phone shop told me I was buying the latest and greatest phone, yet every site I visit loads at a glacial pace, speeds that make tectonic plate movements look positively spritely. It all feels like an act of pennance for some terrible act I committed a long time ago. The Guardian website new design is really and truly awful - I have 10 sections hidden and a sore finger from scrolling - where's the news?... Read More

iPhone 6: Is Apple Fragmented?

“6 plus users are getting just the tiniest, tiniest taste of android hardware spec fragmentation hell right now” (@zpower) “Even after an hour of use I'm annoyed with apps that haven't been updated for the iPhone 6 screen size. Hurry devs!” (@isrob) Just some of the comments on the iPhone 6 release suggest that fragmentation woes have come to the iOS platform... Read More

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