Tag Archives: Responsive Design
Mobile web: back to the future
March 29, 2017, by ronan
In the early days of the mobile web, way back in the late late nineties and early noughties, there was only one technique available to publish web pages to mobile devices: bespoke mobile content. There was simply no way that desktop-focused content could be made to work unaltered on the mobile devices of the time, which... Read More
Adaptive web design dominates in the web’s top brands
March 23, 2017, by ronan
Five years ago we ran an analysis of how the web’s top brands delivered web content to mobile. We found that 82% of the Alexa 100 used Adaptive Web Design (AWD, or server-side adaptation) in their websites to cater to different device classes. Since we ran this analysis RWD has become decidedly mainstream, an indispensable... Read More
Google’s Mobile-Friendly Test: can a Spruce Goose really fly?
May 5, 2015, by Ruadhán O'Donoghue
There has been a lot written recently about Google's mobile-friendly search algorithm update, starting first with SEO expert blogs, and ending up being covered by mainstream media sites. The update promised to penalise sites for not being mobile-friendly... Read More
Understanding web page weight
April 16, 2015, by ronan
Page weight is the gravity of the web—a relentless downwards drag, ever present and utterly unavoidable. Understanding it is a critical aspect of a successful web strategy. We’ll be doing a series of articles on page weight covering background, measurement and reduction. In this article, part I of the series, we’ll talk about the importance of page weight... Read More
Where’s the !@££@$£ content? The scourge of the spandex web.
March 26, 2015, by thecurmudgeon
How has it come to this? The gentleman in the phone shop told me I was buying the latest and greatest phone, yet every site I visit loads at a glacial pace, speeds that make tectonic plate movements look positively spritely. It all feels like an act of pennance for some terrible act I committed a long time ago. The Guardian website new design is really and truly awful - I have 10 sections hidden and a sore finger from scrolling - where's the news?... Read More