Tag Archives: Advertising

The DeviceAtlas Guide to Device Detection for Video Advertising

Video as an online trend is nothing new, but there's no doubt that video consumption on the web has skyrocketed – time spent watching video is growing rapidly. Consider the following numbers to get an idea of just how big video has become: 75% of mobile traffic will be video by 2020 – Cisco YouTube...

The DeviceAtlas guide to detecting iPhones

The latest DeviceAtlas whitepaper explains the difficulty around accurate device detection of iOS devices. In all Apple devices, the User-Agent string only indicates the hardware type, not the model. By parsing User Agents alone, all you’ll know is whether you’re dealing with an iPhone or an iPad. This leaves some useful properties outside your field...

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Closing the circle – Google acquisitions & the race to antitrust

With Facebook hogging most of the headlines over the last few months, Google has been quietly shoring up its assets and getting its ducks in a row. Facing a $5 billion fine by EU regulators for breaking antitrust laws with the Android locked-in ecosystem, the former-search provider has broken its own record for the highest...

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Mobile ad UX: how to use ads and alienate people

As a follow up to our previous article on the rising prevalence of ad blockers we thought it would be useful to review the types of ad that are likely to deliver a poor user experience, annoy your visitors, and sink your conversion rates. Ads, even at the best of times, aren’t particularly liked by...

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User Agent parsing: how it works and how it can be used

The User-Agent is a central piece of web architecture and plays an important role in content negotiation. It was created with the express intention of building the ability to address users making requests with different clients or ‘agents’ differently, depending on capabilities or context. This article will answer many of questions you may have around...

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