Tag Archives: Advertising
How to improve app monetization (improved ad targeting)
August 28, 2019, by James Kielty
Monetizing apps by adding ads is a popular way for creators to fund their efforts. Consumers are more likely to install an app which doesn’t have an up-front fee, so in-app advertising is a natural fit for both parties. However, as apps don’t function the same way as browsers do, the default exchange between the... Read More
The DeviceAtlas Guide to Device Detection for Video Advertising
May 29, 2019, by James Kielty
Video as an online trend is nothing new, but there’s no doubt that video consumption on the web has skyrocketed – time spent watching video is growing rapidly. Consider the following numbers to get an idea of just how big video has become: 75% of mobile traffic will be video by 2020 –... Read More
The DeviceAtlas guide to detecting iPhones
January 3, 2019, by James Kielty
The latest DeviceAtlas whitepaper explains the difficulty around accurate device detection of iOS devices. In all Apple devices, the User-Agent string only indicates the hardware type, not the model. By parsing User Agents alone, all you’ll know is whether you’re dealing with an iPhone or an iPad. This leaves some useful properties outside your field... Read More
Closing the circle – Google acquisitions & the race to antitrust
August 3, 2018, by James Kielty
With Facebook hogging most of the headlines over the last few months, Google has been quietly shoring up its assets and getting its ducks in a row. Facing a $5 billion fine by EU regulators for breaking antitrust laws with the Android locked-in ecosystem, the former-search provider has broken its own record for the highest... Read More
Mobile ad UX: how to use ads and alienate people
July 27, 2017, by Ruadhán O'Donoghue
As a follow up to our previous article on the rising prevalence of ad blockers we thought it would be useful to review the types of ad that are likely to deliver a poor user experience, annoy your visitors, and sink your conversion rates. Ads, even at the best of times, aren’t particularly liked by... Read More
