Tag Archives: Advertising

Bill boards

Mobile ad UX: how to use ads and alienate people

As a follow up to our previous article on the rising prevalence of ad blockers we thought it would be useful to review the types of ad that are likely to deliver a poor user experience, annoy your visitors, and sink your conversion rates. Ads, even at the best of times, aren’t particularly liked by...

Image by Minesweeper

User Agent parsing: how it works and how it can be used

The User-Agent is a central piece of web architecture and plays an important role in content negotiation. It is was created with the express intention of building the ability to address users making requests with different clients or ‘agents’ differently, depending on capabilities or context. This article will answer many of questions you may have...

Ad-blocking

Ad blocking: the new Android reality that Google must accept

As we continue into 2016, the ad-blocking saga shows no sign of abating, with a number of recent developments. This latest round of controversy kicked off late last month when Samsung included an ad-blocking feature in the latest version of its Internet for Android browser. It didn’t stop there though. Also included in this update...

Ad Blocker Technology

The increasing trend towards screening out ads from web content using browser extensions or apps has hit the mainstream since Apple added support for Ad blockers in iOS9. Up until then, while possible, it was less straightforward to block ads on Apple’s Safari browser for iPhones and iPads...

Google Initiative to Penalize App Banners Points Future Direction of Web

At the top of the month, Google announced the latest in a series of measures aimed at improving the mobile experience by making further changes to its mobile search ranking algorithms. This time, Google has taken aim at app install banners that obscure a significant part of webpage content on transition from the search results. From November onwards, Google will penalize this practice and offending sites risk worsening their rankings on mobile search...

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