Tag Archives: Content Adaptation

Sleepwalking by Flickr user Ben Bashford

Sleepwalking into a walled garden

Here at mobiForge we’ve been broadly positive towards Google’s AMP since its launch in October 2015. It’s by no means the only way to achieve the wholesome goal of fast-loading web pages, but by providing a well-documented format to adhere to that delivers excellent performance, the web has benefitted. Google now reports that the average...

Transcoders – the technology we love to hate that will never go away

Many years ago I remember a Google product manager saying that his product, the Google mobile transcoder, was the one product that everyone wished would go away...

Ad Blocker Technology

The increasing trend towards screening out ads from web content using browser extensions or apps has hit the mainstream since Apple added support for Ad blockers in iOS9. Up until then, while possible, it was less straightforward to block ads on Apple’s Safari browser for iPhones and iPads...

How top Alexa companies use Adaptive Web Design

For some digital experts RWD seems like an approach that automagically addresses all mobile-related pain points but the truth is a little more complicated. RWD can be really beneficial for your website but only if you manage to keep the site lightweight and fast. And thus the majority of top Alexa companies use Adaptive Web Design to provide mobile visitors with optimal viewing experience...

Understanding web page weight

Page weight is the gravity of the web—a relentless downwards drag, ever present and utterly unavoidable. Understanding it is a critical aspect of a successful web strategy. We’ll be doing a series of articles on page weight covering background, measurement and reduction. In this article, part I of the series, we’ll talk about the importance of page weight...

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