Tag Archives: Best Practices

How the world’s top websites serve mobile visitors

Now that site loading time is officially a ranking factor for Google SERPS, it’s timely to look at best practice in the area of web performance. The world’s biggest sites as ranked by Alexa, take this metric very seriously. And so they should. Just eking out small gains in the web performance can have big...

duplicate-content-canonical

How to use the Canonical tag

What is a canonical tag? A canonical tag is used as a signal to search engines that the nominated version of a URL is the version you want them to index and return in their results. A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the...

Sleepwalking by Flickr user Ben Bashford

Sleepwalking into a walled garden

Here at mobiForge we’ve been broadly positive towards Google’s AMP since its launch in October 2015. It’s by no means the only way to achieve the wholesome goal of fast-loading web pages, but by providing a well-documented format to adhere to that delivers excellent performance, the web has benefitted. Google now reports that the average...

Transcoders – the technology we love to hate that will never go away

Many years ago I remember a Google product manager saying that his product, the Google mobile transcoder, was the one product that everyone wished would go away...

Stopwatch and scales

Google’s new mobile-friendliness test tool: How it gets it right this time

In case you missed it, Google just launched another tool to test the mobile-friendliness of your website. The company now has a number of testing tools aimed at promoting good mobile web best practices such as keeping page weight down and ensuring quick render times. The other tools you might be familiar with are the...

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