Tag Archives: WebPerf
How the world’s top websites serve mobile visitors
September 26, 2018, by Martin Clancy
Now that site loading time is officially a ranking factor for Google SERPS, it’s timely to look at best practice in the area of web performance. The world’s biggest sites as ranked by Alexa, take this metric very seriously. And so they should. Just eking out small gains in the web performance can have big... Read More
Google’s “Speed Update”: Page speed is important, but content is king
July 12, 2018, by Ruadhán O'Donoghue
Google just rolled out a mobile “Speed Update” that affects mobile search rankings. You might be wondering what that means for you. What is the “Speed Update”? Page speed is now a ranking factor for mobile pages. Faster pages will rank higher. Everything else being equal, the faster of two pages will rank higher in... Read More
AMP: thoughts on a 2 billion page project
June 6, 2017, by Ruadhán O'Donoghue
At Google IO this year it was announced that there are now over 2B AMP pages live on the web, and counting. This is massive for a project that opened to the public only last year. When you look at the number of domains, around 900K, it’s not quite as impressive. Many of the 2B... Read More
Mobile web performance on news websites too slow for many
May 24, 2017, by Martin Clancy
We’ve written extensively on mobiForge on how web performance on mobile devices really makes a huge difference to your visitors and your business. We’ve also highlighted that the fast metropolitan WiFi speeds enjoyed in the offices of many content creators simply aren’t reflected in the real world where the vagaries of the network and the... Read More
Reducing page weight
March 28, 2017, by Ruadhán O'Donoghue
When approaching the issue of web page weight, it’s useful to keep in mind the well known engineering maxim, “Simplify, and then add lightness“. This article describes some of the ways you can add lightness and reduce your web page weight... Read More
