Research & Analysis

Machinery Mechanical Cogs Gears Machine

Adaptive web design dominates in the web’s top brands

Five years ago we ran an analysis of how the web’s top brands delivered web content to mobile. We found that 82% of the Alexa 100 used Adaptive Web Design (AWD, or server-side adaptation) in their websites to cater to different device classes. Since we ran this analysis RWD has become decidedly mainstream, an indispensable... Read More

Year in review: How the share of mobile web traffic changed in 2016

Having a detailed understanding of today’s mobile landscape is crucial when making business decisions related to your online presence. Over 2016, we’ve followed DeviceAtlas’ quarterly reporting on the latest trends in the mobile device usage which are based on real life web traffic to hundreds of thousands of websites. These reports are focused on specific... Read More

Why your content doesn’t work on mobile

Anyone involved in developing content for the mobile web is probably already aware of the huge performance challenges on mobile. There is now widespread acceptance that we should budget for performance just as much as we should for design, and functionality. Perhaps even more so. So why are many websites still failing users by serving... Read More

The web performance impact of third-party libraries

In many ways the ease with which one can include third-party libraries in a web page is a testament to both the design of the web and extraordinarily rich and open ecosystem around it. With a few third-party services you can transform a static HTML page into a rich interactive experience with comments, media, analytics,... Read More

Phone UX

Mobile UX: device-targeting and conversion rate optimization

Much is made of the impact that speed has on conversion rates on the web. It’s a message that has become increasingly important in recent years, as mobile penetration rates have soared. Much less has been made of the effect of device-targeted UX on conversions. It’s well known that conversion rates are lower on smartphones... Read More

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