Second in the series of mobile advertising white papers by Peggy Anne Salz, mobile guru and chief analyst at MSearchGroove, the “Mobile advertising for the masses” white paper looks at mobile advertising on three mobile social networking sites – BuzzCity, Itsmy.com and Peperonity – comparing the level of targeting and analysis that each provided. The need for an additional comprehensive mobile analytics package is then assessed to fill in the gaps and give the big picture view of what the campaigns achieved and help plan future advertising.
With a projected 140 million people forecast to hang out on mobile social networking sites by 2013, this is an important area for advertisers to tap into.
Visit Bango to get your free copy of the white paper.
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