Tag Archives: Advertising
Why is Apple buying mobile ad network Quattro Wireless?
January 6, 2010, by mobiThinking
Apple is the fifth heavyweight to snap up a mobile ad network with the acquisition of Quattro Wireless (according to the Quattro blog on Tuesday). That's right: fifth. It's another huge endorsement of mobile advertising. Though what's significant about Apple is that, up to now, it hasn't shown any interest in advertising, mobile or otherwise... Read More
Dear FTC, if you probe Google’s purchase of AdMob, please end speculation: give us real market share of mobile ad networks
December 21, 2009, by mobiThinking
If numerous press reports are to be believed the FTC plans to investigate Google's proposed acquisition of AdMob. If so the FTC has the opportunity to request revenue figures from the 15-20 big mobile ad networks serving the US market, hitherto unavailable to all those mobile pundits that have been speculating about who is the biggest. This means the FTC can put a stop to all the speculation… speculation that is unhelpful to a) Google/AdMob who don't want to be seen as dominant; b) all the other networks that serve the US market; c) advertisers and publishers that might be mislead into thinking size is everything when choosing an ad network... Read More
Crystal ball gazing (part 1): The MMA’s predictions for 2010
December 15, 2009, by mobiThinking
'Tis the season for crystal ball gazing. As the year draws to a close expect every sometime mobile pundit and their dog to roll out their predictions for 2010. Most of this will be pointless drivel or marketing claptrap. People who are allowed to make predictions for 2010: a) Analysts – it's their job. b) Industry associations – they should know what they're talking about. c) er… that's it... Read More
Whats the best mobile ad network for you? 10 more important questions than: whats the biggest?
December 7, 2009, by mobiThinking
Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc)... Read More
10 things you should know about mobile in India
November 25, 2009, by mobiThinking
Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win. To find out more about the world’s second largest mobile market (after China) and one of the most exciting, also see The insider’s guide to mobile Web marketing in India... Read More
