Tag Archives: Apps
Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers
June 18, 2009, by mobiThinking
Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited... Read More
Nice iPhone application, but why ignore the vast majority of mobile customers?
March 30, 2009, by mobiThinking
Brands that focus on the iPhone are ignoring the vast majority of customers that use other phones. That’s the message from mobile analytics firm Bango and it’s clearly underscored by the latest statistics... Read More
Toast to the iPhone: a must-see beer app
March 18, 2009, by mobiThinking
mobiThinking was privy to a mouthwatering mobile application from Cobra beer. It’s a beer brewed in the Indian style for the European drinker, with a cutting-edge promotion to woo the upwardly-mobile drinker... Read More
The Google Phone Cometh (so what)?
October 21, 2008, by mobiThinking
mobiThinking thought we should follow up on (aka pinch) an article about the Google Phone. We spotted it in the periodical email our shamelessly techie big-sister-site mobiForge (previously known as dev.mobi) sends out the mobile developer community... Read More
Discovery: on-deck or off?
July 3, 2008, by mobiThinking
For mobile content players, discovery is the big challenge. How do you get people to experience your .mobi for the first time? Do you get your content on to the operator’s portals (‘on deck’)? Do you go direct, and help people to find and enter your URL on their own (‘off deck’)? A combination of both? An informal survey among the mobirati indicates that the US market is about 30% off-deck and 70% on-deck while the European market is the reverse. Any thoughts about why this should be the case are welcome... Read More
