Tag Archives: Devices
Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers
June 18, 2009, by mobiThinking
Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited... Read More
Nice iPhone application, but why ignore the vast majority of mobile customers?
March 30, 2009, by mobiThinking
Brands that focus on the iPhone are ignoring the vast majority of customers that use other phones. That’s the message from mobile analytics firm Bango and it’s clearly underscored by the latest statistics... Read More
Making the customer pay
October 28, 2008, by mobiThinking
If you had to pick one reason why your website should be mobile-friendly, you could do a lot worse that this: If your website is unnecessarily data / graphics heavy, you may be costing your customer money or unnecessarily exhausting their Internet allowance. Most mobile users do not have unlimited data packages – or employers who unquestioningly pick up the tab – even those that do will end up paying through the nose to visit your site when roaming abroad... Read More
The Google Phone Cometh (so what)?
October 21, 2008, by mobiThinking
mobiThinking thought we should follow up on (aka pinch) an article about the Google Phone. We spotted it in the periodical email our shamelessly techie big-sister-site mobiForge (previously known as dev.mobi) sends out the mobile developer community... Read More
Make your mobile campaigns reach every user. Are your campaigns device-aware?
May 23, 2008, by mobiThinking
Mobile marketing isn’t rocket science. But there’s one thing you probably ought to know about: mobile websites and pages that look great on one device might crash and look awful on another. It’s a fact of life for mobile marketers but, as you’re about to see, there’s no need to panic. Device diversity: a marketing challenge... Read More
