Tag Archives: Interviews

Why mobile is an imperative for brands in Asia: an interview with Marco Gavin, Procter & Gamble

Marco Gavin leads P&G’s mobile marketing innovation across Asia Pacific and is responsible for making mobile a strategic part of the media mix for P&G's brands. He is also on the Mobile Marketing Association (MMA) APAC board of directors. P&G and other global brands will be sharing their mobile experiences at the Mobile Marketing Forum Asia, in Singapore, on April 14-15, 2010 (mobiThinking readers get discount for this event)...

The insiders guide to mobile Web marketing in Japan

Christopher Billich spent five years as head of research at Infinita in Japan, analyzing mobile Internet and marketing for a who's who of international clients eager to emulate Japanese success stories back home. This is Billich's guide to Japan, the World's most sophisticated mobile market, giving a glimpse of what mobile Web, marketing and services will look like in the future in those less-developed markets the rest of us call home...

Mobile: it’s about the consumer, stupid. Five-minute interview with Barney Loehnis, head of digital, OgilvyOne, Asia Pacific

Barney Loehnis joined WPP's OgilvyOne from Isobar/Aegis. He is based in Hong Kong. Having walked 9,000kms across China, learning Chinese en route, he probably knows more about the world's largest mobile market, than your average agency mandarin. He is also on the Mobile Marketing Association (MMA) board of directors for the Asia Pacific (APAC) region. • Related content: Profile of Ogilvy & Mather...

The insiders guide to mobile Web marketing in Canada

Get the low down on mobile in Canada, the world's second largest country (by geography). Join the world's top wireless guru, Laura Marriott as she draws together all the latest stats, the top mobile sites and all the brands, agencies and publishers that are leading mobile innovation with the help of her fellow Canadian experts...

Five-minute interview: Tom Eslinger, digital creative director, Saatchi & Saatchi Worldwide

Tom Eslinger is responsible for growing the creative side of the Saatchi & Saatchi Worldwide digital business, bringing in new talent, building new capabilities and forging global alliances with best-in-breed creative partners...

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