Tag Archives: Marketing
The mobiThinking guide to mobile ad networks – Q&A
October 2, 2009, by mobiThinking
Mobile Marketer asked some probing questions about the Guide to mobile advertising networks. And no, we’re not telling you which network refused to be profiled... Read More
Essential tips for making your mobile site work better, from Yankee Group
September 21, 2009, by mobiThinking
There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement... Read More
Upcoming conferences and awards for mobile marketers diaries – Sept, Oct, Nov 2009 (including special offers)
September 14, 2009, by mobiThinking
From Las Vegas to Shanghai to London, this is mobiThinking’s pick of mobile conferences and award ceremonies (with deadlines for entries) from around the world... Read More
Would you advertise on Twitter?
September 12, 2009, by mobiThinking
This morning mobiThinking received an email from Twitter – seemingly sent on Thursday (postal strike maybe?) alerting us, along with all other customers no doubt, to changes in the terms and conditions... Read More
How to reach young consumers using the mobile channel
September 8, 2009, by mobiThinking
Updated (September 14, 20009) This guide to mobile and youth was article of the week on the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. The article was also featured on Mob Soc Net, Millennial marketing and by MobileYouth.org’s Josh Dhaliwal. In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked: What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world... Read More
