Apple losing share, Samsung and Huawei growing in Q2 2016 (new report)


Q2 2016 wasn’t great for Apple in terms of web traffic share, according to the newly released Mobile Web Intelligence Report, published by device intelligence provider DeviceAtlas. Apple lost in 18 out of 20 countries we analysed, including the largest markets such as UK (-10%), Germany (-6%), and USA (-4%). Get the new report to learn about the latest statistics on phone makers, screen sizes, LTE, and more.

Apple losing share while Samsung and Huawei are growing

The main focus of the Q2 2016 report is on comparing the largest phone makers and analysing how their share changed between Q2 2015 and Q2 2016. We learned that either Apple or Samsung are the most used phone makers in all 20 countries analysed. Apple lost a lot of web traffic in all countries except for Saudi Arabia. The largest losses happened in Poland, Mexico and Canada.

Interestingly, the last 12 months for Samsung were much better given that the company gained in all countries except for Saudi Arabia and Egypt where Samsung had a very large share anyway (40-50%). The biggest gains of around 12% were in France, South Africa, and Canada. This period was similarly successful for Huawei in terms of web traffic share.



iPhone SE driving the popularity of 4-inch phones

With most flagship phones offering 5 – 5.2-inch screen sizes, it may sound counter-intuitive that 4-inch phones get a share of around 20 – 25% in many large markets. This is likely due to the huge installed base of iPhone 5/5S and the release of the iPhone SE. The 4-inch screen size is the most popular in Canada, second most popular in the UK and France, and third most popular in the USA and Germany.



iPhone 4/4S still widely used

The last part of the report covers top 5 phones across 24 markets in all continents. Various iPhone models are among the top 5 in all countries, along with the Samsung Galaxy family (S4, S5, and S6).

What has perhaps struck us the most is the presence of the 3.5-inch iPhone 4/4S which can be found among the top 5 phones in India (5th place), France (3rd place), Italy (4th place) and Mexico (4th place).


Download the full report

You can download the report in PDF to learn more about the latest trends in the mobile world. All stats are based on web traffic to a global network of partner websites using DeviceAtlas device detection platform.

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