Mobile campaigns often stand or fall on execution. With this in mind, we recommend the Mobile Marketing Association’s recent publication Mobile Advertising Guidelines…
It’s a clear, practical guide to mobile ad formats and best practice for marketers who want to minimize creative versions while still giving a consistent user experience across as many devices as possible.
Aspect ratios, banner dimensions, animation, design principles… it’s all covered in this short, handy, (free) guide.
If you’re not already a member of the MMA, it’s a good time to join. We mobile marketers need to stick together. United we mobilize.
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