News & Comment
Five-minute interview: Jeff Hasen, Hipcricket
January 28, 2013, by mobiThinking
Jeff Hasen is chief marketing officer of Hipcricket, a US-based mobile marketing and advertising company that has run over 225,000 mobile campaigns for brands that include Ford, Macy’s, MillerCoors and Nestlé... Read More
Global mobile ad market growing faster than expected, will be worth US$11.4 billion in 2013, double that by 2016, says Gartner
January 22, 2013, by mobiThinking
The speed that mobile advertising has taken off has exceeded Gartner’s expectations, leading the research analysts to revise forecasts. Asia and North America, in particular, are growing faster than predicted, while Western Europe and the rest of the world are not growing as fast as expected. Key finding’s from Gartner’s research:... Read More
The mobiThinking guide to mobile advertising networks 2013: Premium networks
January 21, 2013, by mobiThinking
• GUIDE HOME • BLIND NETWORKS • PREMIUM BLIND NETWORKS • PREMIUM NETWORKS • LOCAL AD NETWORKS • AFFILIATE AND CPA NETWORKS •... Read More
Guides to mobile money in Malaysia and Singapore from Shift Thought
January 18, 2013, by mobiThinking
Update (February 2013): The Mobile Money Asia Conference and the competition are now over. But the briefings on Mobile Money in Malaysia and Mobile Money in Singapore from Shift Thought’s Charmaine Oak are still available as a free download. Click on the links above or below. • For upcoming events see: Mobile events 2013: best mobile conferences, great discounts... Read More
What makes mobile a critical channel for customer engagement in Latin America? Interview with André Andrade MEF LatAm and Titans
January 16, 2013, by mobiThinking
In December 2012, André Andrade was appointed vice chairman of the MEF Latin American board. He is the CEO of Titans Group, a Brazilian-based company which provides value-added-services (VAS), such as device security and mobile learning, to major mobile operators across Latin America, and through them to 10 million customers in 17 countries... Read More
