News & Comment
Compelling content: tips for making useful, sticky mobile Web sites and apps (part 1)
September 6, 2011, by mobiThinking
Everyone wants to make their mobile site/app more relevant and useful. This helps to build traffic, increase time on site, improve search engine rankings, convert site visitors into actual sales, attract more advertisers et cetera. Providing excellent, accurate and oft-updated content that is relevant for your mobile customer is a major part of the mix... Read More
So many ad-funded apps, so few ad dollars to support them
September 1, 2011, by mobiThinking
Flurry, a mobile app analytics outfit, predicts that “US app inventory is not only growing at a staggering rate, but also poised to absorb the equivalent of the entire US Internet display advertising spend by the end of this year.” That means that there is so much ad space within mobile apps that even if every one of the $12 billion spent on Web advertising in the US was channeled into in-app advertising, there would still be unfilled ad space... Read More
What makes North America the most exciting mobile market in the world? Interview with Michael Becker, MD, North America, MMA
August 29, 2011, by mobiThinking
In the second in a series of Q&As with the Mobile Marketing Association regional bosses, mobiThinking catches up with the MMA’s North America managing director, Michael Becker. • Also get the Asia Pacific perspective Rohit Dadwal, MD Asia Pacific, MMA... Read More
The mobile city project – the blueprint of a truly mobilized city
August 4, 2011, by mobiThinking
In July 2011, the GSMA crowned Barcelona, Spain Mobile World Capital. Other than being a good place to host the annual GSMA conference, it isn’t immediately clear what makes Barcelona worthier of this title than other cities... Read More
