News & Comment
Win free tickets for the AITEC Banking & Mobile Money West Africa in Accra, Ghana, June 8-9, 2011
May 16, 2011, by mobiThinking
Five lucky mobiThinking readers can win free tickets for the AITEC Banking & Mobile Money West Africa which takes place on June 8-9, 2011 in Accra, Ghana. Just email us with the correct answer to these questions: In Africa the initial momentum behind the mobile money (m-money) revolution was driven mostly by: a) the banks; b) mobile operators c) mobile handset manufacturers or d) governments?... Read More
Coca-Colas mobile priorities: 1) SMS; 2) Mobile Web; 3) Mobile apps and other gems from MMAs Asia conference
May 12, 2011, by mobiThinking
If you did not attend the Mobile Marketing Association’s Asia conference, you should read this comprehensive review by Tomi Ahonen. It is full of excellent stats, eye-opening campaigns and analysis. But of particular note is his summary of a presentation by Coca-Cola... Read More
What makes Asia Pacific the most exciting mobile market in the world? Interview with Rohit Dadwal, MD Asia Pacific, MMA
May 9, 2011, by mobiThinking
In the first of three Q&As with the Mobile Marketing Association regional bosses, mobiThinking catches up with the MMA’s MMA’s Asia Pacific managing director Rohit Dadwal to get the low down on the region. • Also get the North American perspective from Michael Becker, MD, North America, MMA. • Also get the European perspective Paul Berney, MD Europe, MMA... Read More
Mobile health: why should it just be for the rich people with expensive smartphones?
May 3, 2011, by mobiThinking
When it comes to delivering remote healthcare or wellbeing services, nothing – print, radio, TV or even PC – rivals the cell phone. • At the end of 2010 there were 5.3 billion mobile subscriptions (and counting) – that’s equivalent to 77 percent of the world’s population. • Mobile phones are personal, always on, always with the patient and location-aware... Read More
The insiders guide to mobile health (m-health)
April 27, 2011, by mobiThinking
In the past few years, mobile health, or m-health, has drawn a lot of interest, from mainstream media to billionaire tech philanthropists, such as Bill Gates. This isn’t surprising as it’s one (of several) sectors, where mobile really makes sense and makes a difference in myriad situations, from the person who falls ill in a rural village in Africa where they are otherwise cut off from healthcare to the need to provide lifestyle guidance to a western couch-potato, who’s diet and lack of exercise is leading to ill-health and a potential drain on health resources... Read More
