The dotMobi marketing arm – mobiThinking has just launched a free eBook called Ten Mistakes in Mobile Web Marketing. Even though the title of the eBook is clearly aimed at marketeers it is worth a read for everyone. The ideas behind good mobile web sites are simple but the execution isn't always so easy. Many of us are still thinking of mobile web sites as small versions of their PC-counterparts. That's simply the wrong approach. This and other pitfalls in mobile web marketing have been reviewed to produce this new, free eBook – Ten Mistakes in Mobile Web Marketing.
In addition to highlighting some traps to avoid in the eBook, great examples of best site practices from some of the mobile web's biggest brands including Bank of America, Smirnoff, Virgin Atlantic, BMW and Jaguar have been shared. Keep your eyes out for more from mobiThinking on mobiThinking.com because it is just the beginning. You can stay up to date by joining our mobiThinking email list.