In this section, you will find statistics that highlight the power of mobile marketing for any business. You will also find some interesting trends relating to mobile marketing and mobile payments.
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8. Email Generated Revenue & Click-Throughs
In Q1 2015, mobile accounted for 22% of all email revenue and 45% of all email click-throughs. Mobile email revenue has increased by 12% in Q1 2015 since Q4 2014.
The mobile click-to-open rate (links clicked in emails) was 12.6% in Q4 2014, and has increased to 13.7% in Q1 2015.
9. Mobile ad spend
According to eMarketer, US search ad dollars in 2015 are expected to rise from $8.72 billion to $12.85. This surpasses desktop ad dollars of $12.82 billion.
There will be a total of 156.4 million mobile phone search users in the US, representing 49% of the population.
Another interesting fact to consider is that in 2014, 54% of shoppers shopped on a mobile device before purchasing a product in-store.
The following chart shows mobile ad spend in the US from the year 2014, and predictions up to the year 2017:
10. M-Commerce Revenue
Mobile transactions are currently 29% of all e-commerce transactions in the US and 34% global e-commerce transactions. It is expected that mobile share forecasts will reach 33% in the US and 40% globally, by the end of 2015 (Source: Criteo).
Global mobile transaction volume is expected to reach $431.1 billion in 2015 and is forecast to reach $721.4 billion by 2017.
11. Mobile Retail Revenue ramping significantly
In 2015, mobile retail commerce revenue in the US is expected to reach $22 billion. This figure is more than double that in 2012, which was $8 billion in total. This figure is expected to grow to over $30 billion by 2017.
12. Mobile Banking & Payments
The number of mobile banking customers has seen massive growth, and currently there are more than 800 million people availing of mobile banking services. By 2019, it is predicted that there will be approximately 1.75bn users of mobile banking worldwide.
Research has shown that the number of U.S. smartphone owners who use their phone to pay a merchant in person has more than doubled since 2012. Only 17% of consumers had used their phone to make an in-store payment. This grew to 41% in 2014.
These charts represent the frequency of smartphones being used to make in-store purchases in the US.