It goes without saying that mobile commerce is growing rapidly. Here are some selected statistics confirming that mobile-driven sales are increasingly important. You’ll also find some selected stats on mobile banking and mobile ads spend.
23. M-commerce share in retail sales
In 2013, retail m-commerce reached $42.13 billion sales. eMarketer estimates this figure to have increased to total $57.79 billion in 2014. The study predicts that m-commerce will have represented one-fifth of all retail online sales and 1.2% of total retail sales in 2014.
24. Time spent on mobile retail websites
55% of all time spent on online retail websites in June 2013 occurred on mobile devices, according to a comScore study. Smartphones accounted for 44% of retail Internet time while tablets accounted for 11%.
25. Mobile banking
19% of users in the US used mobile phone banking within the past 12 months according to a report released in July 2014. The most popular activities among mobile banking users were:
|Activity||% of users|
|1||Checking account balance or recent transactions||90%|
|2||Downloading a mobile banking app||48%|
|7||Transferring money between two accounts||42%|
|8||Receiving text messages or alerts from a bank||33%|
|8||Paying bills on a mobile device using bank’s website or app||26%|
26. Mobile ad spend
US mobile search ad spending reached $8.72 billion in 2014, which is 38.1% of all digital search ad spending. This figure will grow to a little over 50% in 2015, according to eMarketer. This trend is predicted to continue, with 76.7% of US search spend going to mobile in 2018 ($25.69 billion).