In this section we cover the latest trends in mobile hardware, including smartphones, phablets, tablets, wearables and smartglasses. Read on to find out the latest data on shipments, vendors and prices.
→ 36 must-know mobile market statistics for 2014 – table of contents
1. Smartphone shipments
Vendors shipped 327.6 million smartphones during the third quarter of 2014 according to IDC. Smartphones represented 72% of all mobile phones shipped during this period. Smartphone shipments grew by 25.2% compared to the same period in 2013.
Overall worldwide smartphone shipments are predicted to reach 1.3 billion units during the whole of 2014. This figure is expected to grow to 1.91 billion next year and to 2.16 billion in 2016 (eMarketer).
2. Top smartphone vendors
Samsung tops the smartphone market followed by Apple and Xiaomi. In the third quarter of 2014 Samsung captured 23.8% market share, while Apple took 12%. With 5.3% market share, the Chinese manufacturer Xiaomi ranks as the world’s third largest smartphone vendor overtaking Lenovo (5.2%) and LG (5.1%).
3. Average smartphone price
The average selling price of an unlocked iPhone was $657 in 2014, according to IDC. This price is expected to drop to $604 by 2018.
Unlocked Android smartphones sold on average for $254 in 2014, while in 2018 they are expected to cost $215. Windows Phone smartphones prices averaged $265 last year and $214 in 2018.
The average selling price for all smartphones will be $314 in 2014, which is 6.3% less compared to previous year’s average selling price. The average smartphone price will drop to $267 by 2018.
| avg price in 2014 | avg price in 2018 | |
|---|---|---|
| iPhone | $657 | $604 |
| Android | $254 | $215 |
| Windows Phone | $265 | $214 |
| All smartphones | $314 | $267 |
4. Phablet shipments
Phablet shipments are predicted to hit 174 million globally in 2014 (9.8% market share). Phablet sales will continue to grow, with 592.9 million devices expected to be shipped during 2018 (24.4% market share).
Source: IDC
5. Tablet shipments
According to Gartner, there were 207 million tablets shipped globally in 2013. This figure is expected to grow to 229 million during 2014 and to 272 million during 2015.
Source: TechCrunch
6. Wearables’ shipments
The wearable technology market was valued $6.3 million in 2010. This figure dropped to $5.1 billion in 2014, but is predicted to hit $12.6 Billion by 2018 (Head Tech).
Wearable device shipment volumes are predicted to reach 19 million units by the end of 2014. This figure will grow to 111.9 million by 2018 (IDC research).
61% of all devices in the wearable tech market are activity or fitness trackers (ABI Research).
Wearables with the highest market penetration now are smartbands with 28.2 million units predicted to be shipped during 2015 (Canalys).
Source: DeviceAtlas
7. Smartglasses shipments
2.14 million smartglasses are predicted to have been shipped in 2014. This figure will grow to 10.57 million during 2015, according to Statista.com.
According to a report from NanoMarkets, the market for optical sensors for smart glasses could reach $3.2 billion by 2019.
Sources: Statista, Wearabletechworld
→ 36 must-know mobile market statistics for 2014 – table of contents
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