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What is a demand-side platform (DSP) and real-time bidding (RTB)?
December 19, 2013, by mobiThinking
Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about where or when the advertisements run are numbered, or so we’re told. Today advertising technology is so efficient and so fast that in the time it takes someone to open a mobile page on a site or app, advertisers can identify the opportunity, based on visitor/publisher profiling, bid for and buy the ad spot, and serve the ad. This all happens automatically in real time. Welcome to the brave new world of the demand-side platform (DSP) and real-time bidding (RTB) exchange... Read More
The 100 million club 2013: the top 14 mobile markets by number of mobile subscriptions and 3G/4G subscribers
November 26, 2013, by mobiThinking
Welcome back to the 100 million club. It’s one year since mobiThinking last published the table of world’s largest mobile markets. Then there were 10… now there are 14 countries with over 100 million mobile subscriptions. The new members of the 100 million club are Vietnam, Bangladesh, The Philippines and Mexico; several countries such as Iran and Egypt are knocking at the door. See the original post, below, for a comparison... Read More
Informa: 188.6 million 4G subscriptions worldwide at end of 2013, rising to 1.3 billion at end of 2018: USA leads way
November 21, 2013, by mobiThinking
UPDATE: New data from Informa forecasts that LTE subscriptions, commonly marketed as fourth generation or 4G, will reach 188.6 million at the end of 2013. This will grow annually at 44 percent to reach 1.3 billion by the end of 2018. The US will lead the march towards 4G with 89.8 million LTE subscriptions at the end of 2013, rising to 242.1 million at the end of 2018, with an annual growth rate of 22 percent... Read More
The mobiThinking guide to mobile advertising networks 2013: Premium networks
January 21, 2013, by mobiThinking
• GUIDE HOME • BLIND NETWORKS • PREMIUM BLIND NETWORKS • PREMIUM NETWORKS • LOCAL AD NETWORKS • AFFILIATE AND CPA NETWORKS •... Read More
A Day in the life of a US mobile commerce user: stats on who, what, when, where of m-commerce
August 29, 2012, by mobiThinking
The following slideshow from On Device Research shares some interesting insights into the mobile commerce behavior of US mobile consumers, from some research undertaken for the Interactive Advertising Bureau (IAB) earlier this summer. Although quite a small survey group of 260, the research is more in-depth than most and focuses just on mobile phone users (ignoring tablets). Plus On Device’s surveys are conducted via the mobile Web, which, to mobiThinking’s mind, makes the research all the more relevant... Read More
