Tag Archives: Advertising
Mobile world capital: so what is the DNA of a truly mobile city and which cities really vie for the title?
November 25, 2010, by mobiThinking
The GSMA announced this week that the city that hosts its annual conference from 2013 to 2017 will also be crowned Mobile World Capital. The shortlist includes six European cities that would make great places for a big conference, but aren’t necessarily the first places that mobiThinking would have expected to be Mobile World Capital: Amsterdam, Barcelona, Cologne, Milan, Munich and Paris... Read More
Carnival of the Mobilists (No 243): music, psychology, consumer behavior, apps, ads, movies, handset share and more
November 16, 2010, by mobiThinking
Welcome to Carnival of the Mobilists (COM), your round up of the best mobile and wireless blogs and one completely average one. Last week the itinerant COM was hosted by Antoine RJ Wright, next week COm drops in at MJelly. If you want your blog to be considered, submit it to mobilists@gmail.com... Read More
Mobile in Pakistan: a must-watch video from the founder of Mobile Monday Karachi
November 8, 2010, by mobiThinking
mobiThinking was recently sent this video of a presentation given by Rehan Allahwala, the founder of Mobile Monday Karachi at the recent Mobile Monday 10-year Anniversary Summit in Helsinki. We hope to be hearing a lot more on mobile in Pakistan from Mr. Allahwala, in the meantime we highly recommend watching this video. It puts things into perspective... Read More
Win free tickets for MobileSQUARED Roadshow (New York, November 2, 2010)
October 27, 2010, by mobiThinking
The MobileSQUARED team has given mobiThinking five free tickets for the New York Roadshow next week to anyone who can answer these questions. All the answers can be found in articles in the MobileSQUARED newsletter. 6.9 percent of US consumers that view a mobile ad go on to purchase the item, but what ethnic group is most likely to make a purchase after viewing an ad: a) African American; b) White; or c) Hispanic?... Read More
Googles reveals mobile ad revenues of $1bn to help woo big advertisers to mobile, but AdMobs contribution is small
October 17, 2010, by mobiThinking
Talk of US $1bn annual revenues from mobile ad revenues lured mobiThinking into listening to the Google Q3 earnings call as the information wasn’t published in the press release or the accounts. Amazingly for an earnings call, it was compulsive listening. Despite making substantial disclosures about display, video and mobile advertising, mobile monopolized the agenda. Mobile may just be an emerging market for Google, but the company – and the analysts that ask the questions – clearly believes this is the future... Read More
